Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Innovation Research
Nadia Adindra
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence Of Social Media Marketing And Information Quality On The Decision To Use The Bibit Investment Application Among Students Nadia Adindra; Maulana Agung P; Jamingatun Hasanah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The value of saving and investing for the future is becoming more widely recognized, especially because the future is full of uncertainties. Preparing for future needs through investment has become a wise step increasingly recognized by society, especially among the youth. The research fills a gap in the literature regarding digital investment application usage, particularly focusing on students who are active users of social media and digital technologies. The data was analyzed using SPSS, and 86 respondents were surveyed using a quantitative research procedure that employed explanatory research. The results indicate that the decision to use the Bibit application is significantly influenced by both information quality and social media marketing. Specifically, social media marketing influences users' decision-making by providing educational content and up-to-date investment information, while information quality, including the relevance and timeliness of the provided content, plays a crucial role in users' satisfaction. These results offer valuable insights
Co-Authors Jamingatun Hasanah Maulana Agung P