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p-Index From 2020 - 2025
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All Journal International Journal of Economics, Business and Innovation Research
Maulana Agung P
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Tourism Facilities and Destination Image on Visiting Decisions at Rio Beach by the Beach, South Lampung Jundi Naufal Habibi; Maulana Agung P; Prasetya Nugeraha
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

Rio by the Beach Beach in South Lampung has great potential as a leading touristdestination, but competition with other beaches in the surrounding area and lessthan optimal management are obstacles in increasing tourist visits. The researchersset out to find out how factors like physical attractiveness and geographical proximityaffected people's propensity to have sexual relations. This study employed anexplanatory research methodology with a quantitative approach. One hundredguests visiting Rio by the Beach filled out the surveys that were used to gather data.Multiple line regression tests were used to examine the data. The researchersdiscovered that tourist attractions had a positive impact on sales by 21.7% anddestination services by 52.7%. There was a 56.9% influence of both variables ontourists' decision to travel. These findings indicate that adequate tourist facilities anda positive destination image can increase tourist comfort, satisfaction, and trust inchoosing Rio by the Beach Beach as a tourist destination.
The Influence Of Social Media Marketing And Information Quality On The Decision To Use The Bibit Investment Application Among Students Nadia Adindra; Maulana Agung P; Jamingatun Hasanah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

The value of saving and investing for the future is becoming more widely recognized, especially because the future is full of uncertainties. Preparing for future needs through investment has become a wise step increasingly recognized by society, especially among the youth. The research fills a gap in the literature regarding digital investment application usage, particularly focusing on students who are active users of social media and digital technologies. The data was analyzed using SPSS, and 86 respondents were surveyed using a quantitative research procedure that employed explanatory research. The results indicate that the decision to use the Bibit application is significantly influenced by both information quality and social media marketing. Specifically, social media marketing influences users' decision-making by providing educational content and up-to-date investment information, while information quality, including the relevance and timeliness of the provided content, plays a crucial role in users' satisfaction. These results offer valuable insights
The Role of Customer Engagement Mediation in the Relationship between Brand Image and Customer Satisfaction towards Customer Loyalty in Pahawang Island, Lampung Vira Syavina; Maulana Agung P; May Roni
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2054

Abstract

The diverse natural and cultural wealth in Indonesia has the potential to attract local and foreign tourists to support tourism development. This studies goal to check the impact of customer engagement mediation in the connection among brand image and customer satisfaction on customer loyalty. This study is based on consumer behavior theory and uses a quantitative approach through explanatory research stages. The specimen mode uses purposive sampling with the Cochran formula, so that 96 respondents are obtained. Data were collected by distributing questionnaires to visitors to Pahawang Island and the data were anatomize use smartPLS 4.0. The anatomize techniques used include outer model tests, iner model tests, and hypothesis tests. The studie outcome represent that brand image and customer satisfaction have a positive and significant effect on customer loyalty. Then the outcome of the studi also explain that customer engagement is able to mediate the relationship among brand image and customer satisfaction on customer loyalty in Pahawang Island, Lampung.
Co-Authors Jamingatun Hasanah Jundi Naufal Habibi May Roni Nadia Adindra Prasetya Nugeraha Vira Syavina