Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Economics, Business and Innovation Research
Maulana Agung P
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Tourism Facilities and Destination Image on Visiting Decisions at Rio Beach by the Beach, South Lampung Jundi Naufal Habibi; Maulana Agung P; Prasetya Nugeraha
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

Rio by the Beach Beach in South Lampung has great potential as a leading touristdestination, but competition with other beaches in the surrounding area and lessthan optimal management are obstacles in increasing tourist visits. The researchersset out to find out how factors like physical attractiveness and geographical proximityaffected people's propensity to have sexual relations. This study employed anexplanatory research methodology with a quantitative approach. One hundredguests visiting Rio by the Beach filled out the surveys that were used to gather data.Multiple line regression tests were used to examine the data. The researchersdiscovered that tourist attractions had a positive impact on sales by 21.7% anddestination services by 52.7%. There was a 56.9% influence of both variables ontourists' decision to travel. These findings indicate that adequate tourist facilities anda positive destination image can increase tourist comfort, satisfaction, and trust inchoosing Rio by the Beach Beach as a tourist destination.
The Influence Of Social Media Marketing And Information Quality On The Decision To Use The Bibit Investment Application Among Students Nadia Adindra; Maulana Agung P; Jamingatun Hasanah
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

The value of saving and investing for the future is becoming more widely recognized, especially because the future is full of uncertainties. Preparing for future needs through investment has become a wise step increasingly recognized by society, especially among the youth. The research fills a gap in the literature regarding digital investment application usage, particularly focusing on students who are active users of social media and digital technologies. The data was analyzed using SPSS, and 86 respondents were surveyed using a quantitative research procedure that employed explanatory research. The results indicate that the decision to use the Bibit application is significantly influenced by both information quality and social media marketing. Specifically, social media marketing influences users' decision-making by providing educational content and up-to-date investment information, while information quality, including the relevance and timeliness of the provided content, plays a crucial role in users' satisfaction. These results offer valuable insights
The Role of Customer Engagement Mediation in the Relationship between Brand Image and Customer Satisfaction towards Customer Loyalty in Pahawang Island, Lampung Vira Syavina; Maulana Agung P; May Roni
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2054

Abstract

The diverse natural and cultural wealth in Indonesia has the potential to attract local and foreign tourists to support tourism development. This studies goal to check the impact of customer engagement mediation in the connection among brand image and customer satisfaction on customer loyalty. This study is based on consumer behavior theory and uses a quantitative approach through explanatory research stages. The specimen mode uses purposive sampling with the Cochran formula, so that 96 respondents are obtained. Data were collected by distributing questionnaires to visitors to Pahawang Island and the data were anatomize use smartPLS 4.0. The anatomize techniques used include outer model tests, iner model tests, and hypothesis tests. The studie outcome represent that brand image and customer satisfaction have a positive and significant effect on customer loyalty. Then the outcome of the studi also explain that customer engagement is able to mediate the relationship among brand image and customer satisfaction on customer loyalty in Pahawang Island, Lampung.
The influence of security perceptions and digital payment usage on the decision to use the BRImo application in Bandar Lampung Najwa Devana, Aria; Maulana Agung P; M Iqbal Harori
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2903

Abstract

BRImo application. The development of digital banking services has encouraged people to rely more on mobile banking applications for financial transactions. Therefore, the security and convenience of online payments are important factors in the user decision-making process. This study uses a quantitative approach with data collection methods through the distribution of online questionnaires to BRImo app users in Bandar Lampung. The data obtained was analyzed using multiple linear regression techniques to determine the extent of the influence of independent variables on usage decisions. The results of the study show that perceptions of security and the use of digital payments have a positive and significant impact on the decision to use the BRImo application. These findings indicate that the higher the sense of security felt by users and the more often they use digital payments, the more likely they are to choose the BRImo application.
The Effect of Service Quality and Promotion on Telkomsel Customer Satisfaction (A Study of College Students in Bandar Lampung) Sindy Amarda; Maulana Agung P; M. Iqbal Harori
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2916

Abstract

Indonesia has many providers offering internet access services and conveniences, one of which is Telkomsel. In using Telkomsel cards, consumers consider several factors. This study aims to determine the impact of several factors on customer satisfaction with Telkomsel provider cards in Bandar Lampung, particularly among university students. The factors studied include service quality and promotion. This study uses explanatory research with a quantitative approach. The research population consists of Telkomsel card customers and students in Bandar Lampung. The sampling technique used is proportional stratified random sampling by selecting 10 universities in Bandar Lampung and 100 respondents selected as research samples. Data were obtained through the distribution of questionnaires to respondents. The data analysis techniques used included descriptive analysis, classical assumption testing, and multiple linear regression analysis using the SPSS Statistics 30 application program. The results of the study showed that, partially, service quality and promotion had a significant effect on customer satisfaction. Then, simultaneously, service quality and promotion together had a significant effect on customer satisfaction. Keywords: service quality, promotion, customer satisfaction, Telkomsel
Co-Authors Jamingatun Hasanah Jundi Naufal Habibi M Iqbal Harori M. Iqbal Harori May Roni Nadia Adindra Najwa Devana, Aria Prasetya Nugeraha Sindy Amarda Vira Syavina