Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal MASALIQ: Jurnal Pendidikan dan Sains Intelektual : Jurnal Penelitian Dosen Akuntansi EKOBIMA Ekonomi Bisnis dan Manajemen
Monika Sutarsa
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Evolution Of Economics Macro Monika Sutarsa; Andi Usmar
EKOBIMA Vol. 1 No. 1 (2023): EKOBIMA : Jurnal Ekonomi Bisnis Dan Manajemen - Juni 2023
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v1i1.2233

Abstract

Macroeconomics is a branch of economics that studies the overall economic system, including economic growth, unemployment, inflation and others. In the 21st century, macroeconomics continues to develop with the emergence of modern macroeconomic theory that emphasizes the role of monetary and fiscal policies in regulating the economy. In addition, technological developments and epidemics also affect macroeconomic developments in the world. This study aims to analyze economic development from the time of the Prophet and the Khulafa Al-Rasyidin (7th century) to the present. The method used in this study is a qualitative descriptive method by collecting secondary data from various related sources. Then the data is analyzed using a comparative method to find out what economic developments have occurred from the time of the Prophet and the Caliph until now. Thus, the evolution of the world's macro-economy has undergone many changes from the 7th century to the present, especially in the prevailing economic system, the factors influencing economic growth, and the ways in which people govern and manage resources.
Experiential Marketing Sebagai Determinan Dalam Meningkatkan Keterlibatan Pelanggan Dengan Loyalitas Merek (Studi Kasus pada Baso Aci Sambal Garut Tasikmalaya) Ilman Ansori; Sumiarsih, Mia; Monika Sutarsa; Fidela Zahrah Azhari; Rizki Putri Annisa
JOURNAL INTELEKTUAL Vol 4 No 1 (2025): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61635/jin.v4i1.196

Abstract

Introduction/Objective: This study aims to determine the influence between experiential marketing variables and customer engagement through brand loyalty, as well as to determine the factors that influence customer experience in restaurants, such as service, atmosphere, and the quality of products offered. Background of the Problem: In this modern era, companies are required to continue to innovate in increasing customer engagement with brands that prioritize direct customer experience with brands to create emotional attachment. Novelty: Analyzing popular Sundanese products in Tasikmalaya Regency by looking at customer experience. Research Method: Using a quantitative approach with a survey design. Data were collected by distributing questionnaires to restaurant customers who had visited more than once and path analysis techniques using the SmartPLS application program. Findings/Results: That experiential marketing has a positive and significant effect on customer engagement, both directly and indirectly through brand loyalty. Conclusion: Developing a richer customer experience strategy in strengthening promotional activities that involve customer emotions and senses.
Faktor–faktor Ekonomi yang Mempengaruhi Kredit Macet dan Pengaruhnya terhadap Cadangan Kerugian Penurunan Nilai (CKPN) di Bank BTN KC Tasikmalaya Darmayanti Nababan; Monika Sutarsa
MASALIQ Vol 5 No 2 (2025): MASALIQ: Jurnal Pendidikan dan Sains
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v5i2.5243

Abstract

The purpose of this study is to analyze the economic factors that influence bad loans at Bank BTN KC Tasikmalaya and their impact on the formation of (CKPN). The research method used is qualitative with a descriptive approach. The source of the research is through observation and interviews with banks and debtors. The results of the study show that the economic factors that cause bad loans at Bank BTN KC Tasikmalaya range from very influential to not very influential. These factors include consumptive lifestyle patterns, online lending, online gambling, and the Covid-19 pandemic. This is due to unexpected changes in income or expenses, other loans or online loans, Covid-19 and online gambling, the ease of the application process, then finally shopping habits or consumptive lifestyles. Many customers are stuck in debt with high interest rates through other loans, causing difficulties in meeting credit installment payments. Meanwhile, the Covid-19 that has lasted for the past few years has worsened economic conditions, decreased income, and layoffs, increasing the number of bad loans. The impact of this increase in non-performing loans requires banks to increase the formation of CKPN to anticipate the potential for greater losses. This study suggests that Bank BTN KC Tasikmalaya take a better approach in managing credit risk, taking into account economic factors that affect customer behavior. In addition, banks can strengthen financial education for customers to prevent bad loans caused by consumptive lifestyle factors and online lending.
Analisis Rasio Profitabilitas PT. Bank Rakyat Indonesia Tbk Periode 2020-2023 Wulan Maulida; Monika Sutarsa
MASALIQ Vol 5 No 3 (2025): MASALIQ: Jurnal Pendidikan dan Sains
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v5i3.5614

Abstract

This study is motivated by concerns about profitability in the post-pandemic era, which affects the financial performance of a company, including Bank Rakyat Indonesia. The objective of this research is to analyze the profitability of PT Bank Rakyat Indonesia (Persero) Tbk (BBRI) during the period 2020–2023 using financial ratios Return on Assets (ROA), Return on Equity (ROE), and Gross Profit Margin (GPM). The research method used is quantitative, focusing on Bank BRI during the period 2020-2023 through time series analysis. The results indicate that in 2020, BBRI's profitability faced pressure due to the Covid-19 pandemic, leading to an increase in Non-Performing Loans (NPL), a decrease in interest income, and a rise in credit provisioning costs. However, along with the economic recovery in 2021–2023, the ROA and ROE ratios showed an increase driven by credit growth and the digitalization of banking services. This is evidenced by a significant increase in ROA from 1% in 2020 to 3% in 2022, reflecting positive growth in financial performance, although in 2023 the value stagnated. Return on Equity (ROE) has an average of 10%, which reflects the company's ability to generate profits for shareholders within a reasonable range. Gross Profit Margin (GPM) shows a fairly stable and high performance, with an average of 76%. The conclusion indicates that PT Bank Rakyat Indonesia Tbk has an excellent gross profit margin and is able to maintain efficiency in controlling direct costs relative to revenue.
Co-Authors Darmayanti Nababan Fidela Zahrah Azhari Ilman Ansori Rizki Putri Annisa RR. Ella Evrita Hestiandari Sumiarsih, Mia Wulan Maulida