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All Journal Intelektual : Jurnal Penelitian Dosen Akuntansi EKOBIMA Ekonomi Bisnis dan Manajemen
Monika Sutarsa
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Evolution Of Economics Macro Monika Sutarsa; Andi Usmar
EKOBIMA Vol. 1 No. 1 (2023): EKOBIMA : Jurnal Ekonomi Bisnis Dan Manajemen - Juni 2023
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v1i1.2233

Abstract

Macroeconomics is a branch of economics that studies the overall economic system, including economic growth, unemployment, inflation and others. In the 21st century, macroeconomics continues to develop with the emergence of modern macroeconomic theory that emphasizes the role of monetary and fiscal policies in regulating the economy. In addition, technological developments and epidemics also affect macroeconomic developments in the world. This study aims to analyze economic development from the time of the Prophet and the Khulafa Al-Rasyidin (7th century) to the present. The method used in this study is a qualitative descriptive method by collecting secondary data from various related sources. Then the data is analyzed using a comparative method to find out what economic developments have occurred from the time of the Prophet and the Caliph until now. Thus, the evolution of the world's macro-economy has undergone many changes from the 7th century to the present, especially in the prevailing economic system, the factors influencing economic growth, and the ways in which people govern and manage resources.
Experiential Marketing Sebagai Determinan Dalam Meningkatkan Keterlibatan Pelanggan Dengan Loyalitas Merek (Studi Kasus pada Baso Aci Sambal Garut Tasikmalaya) Ilman Ansori; Sumiarsih, Mia; Monika Sutarsa; Fidela Zahrah Azhari; Rizki Putri Annisa
JOURNAL INTELEKTUAL Vol 4 No 1 (2025): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61635/jin.v4i1.196

Abstract

Introduction/Objective: This study aims to determine the influence between experiential marketing variables and customer engagement through brand loyalty, as well as to determine the factors that influence customer experience in restaurants, such as service, atmosphere, and the quality of products offered. Background of the Problem: In this modern era, companies are required to continue to innovate in increasing customer engagement with brands that prioritize direct customer experience with brands to create emotional attachment. Novelty: Analyzing popular Sundanese products in Tasikmalaya Regency by looking at customer experience. Research Method: Using a quantitative approach with a survey design. Data were collected by distributing questionnaires to restaurant customers who had visited more than once and path analysis techniques using the SmartPLS application program. Findings/Results: That experiential marketing has a positive and significant effect on customer engagement, both directly and indirectly through brand loyalty. Conclusion: Developing a richer customer experience strategy in strengthening promotional activities that involve customer emotions and senses.
Co-Authors Fidela Zahrah Azhari Ilman Ansori Rizki Putri Annisa RR. Ella Evrita Hestiandari Sumiarsih, Mia