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All Journal Language Literacy: Journal of Linguistics, Literature, and Language Teaching
Diana, Sayra Nuraflah
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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TRANSLATION STRATEGIES IN THE CONTENT LOCALIZATION OF AGODA.COM Diana, Sayra Nuraflah; Mono, Umar; Br. Perangin-angin, Alemina
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 8, No 1: June 2024
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v8i1.9166

Abstract

This study aims to analyze the translation strategies used in the content localization of Agoda.com, an online travel agency website, in both English and Bahasa Indonesia. Data collection was conducted through documentation, involving screenshots of specific content on Agoda.com. The collected data were categorized according to the framework proposed by Singh et al. (2009) and analyzed using Pierini's (2007) theory on website translation strategies. The research employed a mixed-methods approach, combining quantitative and qualitative analyses, supplemented by documentation and note-taking techniques. The findings reveal that the predominant translation strategy applied in Agoda.com’s content localization is full translation, accounting for 45% of the data samples (82 instances). This is followed by modified translation with 31.9% (58 instances), partial translation with 14.8% (27 instances), and rewritten translation with 7.7% (14 instances).
Co-Authors Br. Perangin-angin, Alemina Umar Mono