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All Journal juremi: jurnal riset ekonomi Journal of Community Dedication
Rizka Noristaman
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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OPTIMALISASI PLATFORM DIGITAL DALAM MENINGKATKAN PEMASARAN DAN PENGELOLAAN KEUANGAN PETANI HIDROPONIK DI SOREANG, KABUPATEN BANDUNG Rizka Noristaman; Yesi Suhartini, Yusnaini, Deasy Sandya, Andri Asmari, R.Arif Nugraha, Diki Iskandar, Adrie Charviand
JOURNAL OF COMMUNITY DEDICATION Vol. 5 No. 1 (2025): FEBRUARI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The Community Service activity (PKM) themed ‘Optimisation of Digital Platforms in Improving Marketing and Financial Management of Hydroponic Farmers in Soreang, Bandung Regency’ in collaboration with the ‘Baraja Hydrofarm - Central Hydroponic South Bandung’ community aims to help hydroponic farmers overcome the challenges they face in marketing and business management. In the growing digital era, the utilisation of information technology such as marketplaces and financial management applications has become very important to improve the efficiency and competitiveness of farmers. This activity began with the preparation of training materials and socialisation to the farming community, followed by training in digital marketing and financial management. The methods used included interactive lectures, technical simulations, and group discussions. The results of this activity showed a significant improvement in participants' skills in using social media and marketplace platforms to promote their products. In addition, participants were also able to compile simple financial reports that helped them in cash flow management and production cost calculation. The evaluation showed that participants are committed to continue adopting digital technology in their businesses. The programme was quite successful in improving farmers' technical skills and expanding the marketing network of the Baraja Hydrofarm community. Recommendations for the sustainability of the programme include expansion of the training, development of modules with the latest technology, and periodic evaluation to ensure continued adoption of the technology. It is hoped that this programme can positively contribute to local economic development as well as the welfare of hydroponic farmers in other regions.
TRANSFORMASI PERILAKU KONSUMEN DALAM IMPLEMENTASINYA TERHADAP PENGELOLAAN KEUANGAN DI ERA PEMASARAN DIGITAL INTERAKTIF Yudilestari, Eka Putri; Sri Maria Ulfha; Rizka Noristaman; Istianah Setyaningsih; Rani Ramdayani
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 1: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i1.10821

Abstract

Pemasaran digital interaktif telah menjadi fenomena global yang memengaruhi pola konsumsi dan perilaku belanja masyarakat, terutama generasi muda dan mahasiswa. Strategi seperti potongan harga, gratis ongkir, dan endorsement oleh influencer semakin sering digunakan untuk memicu keputusan pembelian. Tujuan: Tujuan yang ingin dicapai pada penelitian ini adalah menganalisis pengaruh potongan harga, gratis ongkir, dan endorsement oleh influencer terhadap keputusan pembelian mahasiswa, dan mengkaji implikasi Keputusan pembelian terhadap efisiensi pengelolaan keuangan pribadi. Metodologi: Desain penelitian ini menggunakan kuantitatif deskriptif, dengan Variabel X1 (Potongan Harga), X2 (Gratis Ongkir), X3 (Endorsement) Y1 (Keputusan Pembelian) dan Y2 (Pengelolaan Keuangan Pribadi), pengumpulan data menggunakan kuisioner, metode analisis data menggunakan SPSS 20, dan SEM PLS 3. Hasil penelitian mengungkapkan bahwa Variabel X1, X2, berpengaruh secara signifikan terhadap Y1, sedangakn pada X3 berpengaruh tidak signifikan pada Y1, dan Variabel mediasi Y1 mempengaruhi Y2. Implikasi dari hasil penelitian ini diharapkan dapat memberikan insight dalam merancang promosi yang berdampak langsung pada penjualan, yaitu efektivitas variable yang diteliti, secara spesifik endorsement sebagai alat persuasi konsumen, dan menyadarkan pentingnya pengelolaan keuangan dalam menghadapi promosi yang agresif.
Co-Authors Istianah Setyaningsih Rani Ramdayani Sri Maria Ulfha Yesi Suhartini, Yusnaini, Deasy Sandya, Andri Asmari, R.Arif Nugraha, Diki Iskandar, Adrie Charviandi, Nenden Hendayani, Kartijo, Ahmad Husen, Silvy Kartikasari, Acep Ridwan, Candra Rustiana, Dina Oktavia, M. Haykal Akbar, dan Rafi Dermawan Yudilestari, Eka Putri