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All Journal Jurnal Informatika Ekonomi Bisnis Journal La Sociale
Bayti, Nur
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Economics, Econometrics & Finance Social Sciences

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Analysis of the Growth Potential of Culinary MSMEs in Tanjungpinang City Bayti, Nur; Febrianti, Tiara; Ilham, Edinur; Jintar, Catri; Iranita, Iranita; Wulandari, Kiki
Journal La Sociale Vol. 6 No. 1 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i1.1698

Abstract

The main purpose of this research is to uncover the opportunities and obstacles faced by small and medium culinary businesses in Tanjungpinang City. This study uses a qualitative approach to collect data through direct observation, interviews with business actors, and document studies. The data used came from primary sources (interview results, observations) and secondary sources (literature, statistical data). The results of the study show that a strategic business location is very important for the success of the culinary business. An easily accessible location not only increases the number of customers, but also provides a competitive advantage over competitors. The increase in the number of tourists in Tanjungpinang has a positive impact on the development of the culinary business. Tourists who come are looking for a unique and varied culinary experience. SWOT analysis is used to identify internal and external factors that affect the development of culinary MSMEs in Tanjungpinang. The results of the analysis show that external factors have a higher weight.
The Effectiveness of Social Media Use Shapes the Satisfaction in Digital Business Bayti, Nur; Sihombing, Brylyan Raymundo; Firdiyansyah, Indra
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1239

Abstract

The objective of this study is to investigate the effectiveness of social media influence the satisfaction to assess the extent to which students at the Faculty of Economics and Maritime Business, Raja Ali Haji Maritime University (FEBM UMRAH), in running a digital business. The rapid digital transformation and development of social media have created new entrepreneurial opportunities for students. The success of a digital business does not only depend on how often social media is used, but also on how effectively it is utilized. This study adopts a quantitative approach. Data were collected through a survey involving 88 active FEBM UMRAH students who have a digital business. The data were analyzed using multiple linear regression with the SPSS version 26 software. The results show that both the use and effectiveness of social media significantly and positively influence students' satisfaction in digital business. This influence was proven to be strong when tested both partially and simultaneously. These findings have important implications. For educational institutions, it is recommended to enhance digital marketing training programs. For students, the results of this study can serve as a guide to optimize their use of social media for the advancement of their digital businesses.
Co-Authors Catri Jintar Edinur Ilham Febrianti, Tiara Firdiyansyah, Indra Iranita, Iranita KIKI WULANDARI Sihombing, Brylyan Raymundo