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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi ARISTO
Lolita, Theresia Lavietha Vivrie
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Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Food for Thought: Rido’s Culinary-Inspired Platform Branding in Jakarta’s 2024 Gubernatorial Campaign Lolita, Theresia Lavietha Vivrie
ARISTO Vol 12, No 3 (2024): Election and Regional Election in Indonesian
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i3.11083

Abstract

This study examines the innovative culinary-inspired policy branding strategy employed by the Ridwan Kamil-Suswono (RIDO) campaign in Jakarta’s 2024 gubernatorial race. Using food-related acronyms for their flagship programs, RIDO aimed to make complex policy ideas more accessible and memorable to Jakarta’s voters. The study analyzes eight creative program names, each forming an acronym of a popular Indonesian dish, designed to capture attention and create positive associations with RIDO’s policy agenda. This approach simplifies policy communication and fosters a sense of local pride and cultural identity. The study explores how this strategy reflects an understanding of Jakarta’s multicultural fabric and may help the campaign appeal to diverse communities. Furthermore, it investigates how this culinary branding serves as a unique form of political communication, potentially increasing voter engagement and recall of key campaign promises. The study considers the effectiveness of this approach in the context of Jakarta’s reputation as a culinary hub and evaluates its potential impact on voter perceptions and campaign success.
Instagram Reels as a Digital Tool for Business-to-Business Engagement Lolita, Theresia Lavietha Vivrie
Jurnal ILMU KOMUNIKASI Vol. 22 No. 1 (2025)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v22i1.7999

Abstract

This study examines Instagram Reels' potential as a strategic digital tool for B2B marketing objectives, addressing the under-researched application of short-form video platforms in organizational contexts. The research synthesizes contemporary literature on B2B marketing frameworks and Instagram's dynamic feature evolution through qualitative narrative methodology. Findings identify optimal content strategies, including brand narrative development, educational dissemination, cultural demonstration, and product teasers that align with B2B commercial imperatives. The analysis establishes Reels' capacity to enhance brand visibility, audience engagement, and market positioning while proposing actionable methodologies for integrating ephemeral video content into omnichannel marketing architectures.
Unity in diversity: sculpting Nusantara’s city identity Lolita, Theresia Lavietha Vivrie; Wuryanta, Aloysius Gonzaga Eka Wenats
Interaksi: Jurnal Ilmu Komunikasi Vol 14, No 1 (2025): June 2025
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.14.1.78-103

Abstract

This study examines the development of urban identity in Indonesia's new capital, IKN Nusantara, addressing challenges in environmental sustainability, Indigenous rights, and policy implementation. The research assesses how the city’s planning reflects Indonesia’s cultural and ecological diversity through a qualitative analysis of government reports, academic studies, and news articles. Findings identify three core themes—identity, mobility, and inclusivity—as critical to fostering collective belonging. The study concludes that integrating these elements through participatory governance can establish Nusantara as a model of sustainable urbanism, recommending that the IKN Authority adopt proactive branding strategies to address equity concerns.
Instagram Reels as a Digital Tool for Business-to-Business Engagement Lolita, Theresia Lavietha Vivrie
Jurnal ILMU KOMUNIKASI Vol. 22 No. 1 (2025)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v22i1.7999

Abstract

This study examines Instagram Reels' potential as a strategic digital tool for B2B marketing objectives, addressing the under-researched application of short-form video platforms in organizational contexts. The research synthesizes contemporary literature on B2B marketing frameworks and Instagram's dynamic feature evolution through qualitative narrative methodology. Findings identify optimal content strategies, including brand narrative development, educational dissemination, cultural demonstration, and product teasers that align with B2B commercial imperatives. The analysis establishes Reels' capacity to enhance brand visibility, audience engagement, and market positioning while proposing actionable methodologies for integrating ephemeral video content into omnichannel marketing architectures.
Characteristics of Influencer Relations: A Literature Review Lolita, Theresia Lavietha Vivrie
Jurnal Ilmu Komunikasi Vol 20 No 3 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i3.6898

Abstract

Ensuring a collaboration in influencer relations remains authentic, organic, and transparent remains a tricky compensating act and can be challenging for many companies and influencers to keep up though influencer relations have existed for a long time. This research aims at providing an exhaustive summary of the literature relevant to the characteristics of influencer relations. This study conducted a narrative literature review on influencer relationships which have features: 1) The communication aim is primarily at the opinion market and directly influencing the formation of opinions; 2) The goals usually are image and reputation enhancement, information and knowledge transfer; 3) Credibility and transparency of communication are crucial for achieving the goal; 4) Evaluation using image and reputation indicators, interactions, and sentiment analysis. This study suggests that strategic approaches focus on influencer relationships that spotlight authenticity to bring organizations accomplishment in influencer partnership. The research recommends the stages of corporate public relations to maintain authentic influencer relationships in adapting to the ever-changing communication landscape.
Food for Thought: Rido’s Culinary-Inspired Platform Branding in Jakarta’s 2024 Gubernatorial Campaign Lolita, Theresia Lavietha Vivrie
ARISTO Vol 12 No 3 (2024): Election and Regional Election in Indonesian
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i3.11083

Abstract

This study examines the innovative culinary-inspired policy branding strategy employed by the Ridwan Kamil-Suswono (RIDO) campaign in Jakarta’s 2024 gubernatorial race. Using food-related acronyms for their flagship programs, RIDO aimed to make complex policy ideas more accessible and memorable to Jakarta’s voters. The study analyzes eight creative program names, each forming an acronym of a popular Indonesian dish, designed to capture attention and create positive associations with RIDO’s policy agenda. This approach simplifies policy communication and fosters a sense of local pride and cultural identity. The study explores how this strategy reflects an understanding of Jakarta’s multicultural fabric and may help the campaign appeal to diverse communities. Furthermore, it investigates how this culinary branding serves as a unique form of political communication, potentially increasing voter engagement and recall of key campaign promises. The study considers the effectiveness of this approach in the context of Jakarta’s reputation as a culinary hub and evaluates its potential impact on voter perceptions and campaign success.
Co-Authors Wuryanta, Aloysius Gonzaga Eka Wenats