Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Andira, Husnul Anisa
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PELAKSANAAN BAURAN PROMOSI PAKET WISATA PADA DWIDAYATOUR PEKANBARU Andira, Husnul Anisa; ', Etika
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi I Januari - Juni 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research discusses the implementation of the promotional mix for tour packages at Dwidayatour Pekanbaru. The aim of the research is to find out the promotional strategies carried out by Dwidayatour and the dominant promotional activities they carry out. With the rapid growth of the travel agency sector in Pekanbaru, promotional strategies are important to reach wider consumers. This research uses a qualitative descriptive method through interviews and direct observation at the Dwidayatour Pekanbaru office. The concepts used include tourism, travel agencies, tour packages, marketing and promotional mix. The research results show that Dwidayatour has implemented a promotional mix according to the concept, but still faces obstacles in reaching areas outside Pekanbaru optimally. Nevertheless, promotional activities continue to be carried out consistently to expand consumer reach. Keywords: Promotional Mix, Tour Packages, Dwidayatour Pekanbaru
Co-Authors ', Etika