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All Journal IMTechno: Journal of Industrial Management and Technology Global Leadership Organizational Research in Management
Atika Rahmanah
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Computer Science & IT Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

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Penerapan Metode ARC dan TCR Pada Tata Letak Fasilitas Fabil Natural Anastasia Putri Rhamadhanty; Almeira Hadiningpraja; Aprilia Dara Pamungkas; Atika Rahmanah; Nathasya Saqinnah
IMTechno: Journal of Industrial Management and Technology Vol. 6 No. 1 (2025): Vol. 6 No. 1 (2025): Januari 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/imtechno.v6i1.7363

Abstract

Fabil Natural merupakan perusahaan lokal yang menggunakan bahan alami, herbal sunnah, dan praktik ramah lingkungan dalam produknya. Tata letak fasilitas yang ada belum dianalisis secara menyeluruh terkait optimalitasnya dalam mendukung operasional perusahaan. Penelitian ini memiliki tujuan untuk menganalisis tata letak fasilitas di kantor Fabil Natural menggunakan metode Activity Relationship Chart atau ARC serta Total Closeness Rating atau TCR guna menilai optimalitas tata letak fasilitas di Fabil Natural. ARC digunakan untuk memetakan hubungan aktivitas berdasarkan keterkaitannya, sedangkan TCR mengukur kedekatan ruangan untuk memastikan kelancaran aliran kerja. Hasil analisis ARC menunjukkan bahwa terdapat beberapa ruangan yang harus saling berdekatan, seperti ruang resepsionis dan area parkir. Nilai TCR mengindikasikan bahwa ruangan yang perlu berdekatan adalah ruang kontrol kualitas barang dengan nilai 284, yang sebaiknya berdekatan dengan ruang resepsionis yang memiliki nilai 207. Analisis menunjukkan bahwa tata letak fasilitas saat ini sudah cukup mendukung operasional perusahaan dengan efektif, tanpa memerlukan perubahan yang signifikan.
Analisis Pemanfaatan Media Sosial dalam Strategi Pemasaran Digital terhadap Peningkatan Penjualan Susu Sapi Muhammad Arsil Adhim; Alyana Mevia Zahra; Atika Rahmanah; Bayu Widodo
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2829

Abstract

In today's digital era, marketing through social media is becoming an increasingly popular strategy in increasing product sales. The use of digital marketing in dairy products can be through online platforms, websites and marketplaces. The purpose of writing this article is to see the effect of implementing social media digital marketing strategies on increasing cow's milk sales. This article uses a literature study research method sourced from national and international journals of previous research results. The results of the journal search found as many as 10 national journals and 5 international journals that meet the criteria set by the author. Based on the results of the review, it can be concluded that some dairy businesses have used social media (Instagram, Facebook, WhatsApp, etc.), but many have not utilized it as a means of product promotion and marketing. However, some businesses that have done marketing through social media, show that social media has a positive impact on increasing sales, brand awareness, and brand trust & loyalty, and effectively expanding consumer reach.
Co-Authors Almeira Hadiningpraja Alyana Mevia Zahra Anastasia Putri Rhamadhanty Aprilia Dara Pamungkas BAYU WIDODO Muhammad Arsil Adhim Nathasya Saqinnah