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All Journal Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Global Leadership Organizational Research in Management
Alyana Mevia Zahra
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Social Sciences

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Pengendalian Mutu Tahu dengan Checksheet, Diagram Pareto, dan Diagram Fishbone pada Usaha Tahu Tansa Muhammad Arsil Adhim; Faryal Virgiana Cikal Rukmana; Aulia Nursyifa Setiawan; Alyana Mevia Zahra; Lasma Rintan Antonia Pasaribu; ⁠Fany Apriliani
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Vol. 3 No. 3 (2025): Mei : Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jupiter.v3i3.861

Abstract

This study aims to analyze the product quality of tofu at Tahu Tansa, a tofu business located in Bogor City, by utilizing quality control tools such as check sheets, Pareto diagrams, and fishbone diagrams. Tofu is a nutritious food product with high consumer demand, but its production process often encounters defects that affect product quality. This research uses primary data obtained through direct observation and interviews and is analyzed using descriptive quantitative methods. The results show that the most dominant defect is non-standard tofu cutting size (50%), followed by overly soft texture (37.87%), and residual cloth stuck on the product (12.13%). Based on fishbone analysis, these defects are caused by suboptimal factors including manpower, machines, methods, raw materials, and measurement. The findings imply that improvements in operational standards, workforce training, and strict monitoring of raw materials and equipment are necessary to maintain quality and improve production efficiency at Tahu Tansa.
Analisis Pemanfaatan Media Sosial dalam Strategi Pemasaran Digital terhadap Peningkatan Penjualan Susu Sapi Muhammad Arsil Adhim; Alyana Mevia Zahra; Atika Rahmanah; Bayu Widodo
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2829

Abstract

In today's digital era, marketing through social media is becoming an increasingly popular strategy in increasing product sales. The use of digital marketing in dairy products can be through online platforms, websites and marketplaces. The purpose of writing this article is to see the effect of implementing social media digital marketing strategies on increasing cow's milk sales. This article uses a literature study research method sourced from national and international journals of previous research results. The results of the journal search found as many as 10 national journals and 5 international journals that meet the criteria set by the author. Based on the results of the review, it can be concluded that some dairy businesses have used social media (Instagram, Facebook, WhatsApp, etc.), but many have not utilized it as a means of product promotion and marketing. However, some businesses that have done marketing through social media, show that social media has a positive impact on increasing sales, brand awareness, and brand trust & loyalty, and effectively expanding consumer reach.
Co-Authors Atika Rahmanah Aulia Nursyifa Setiawan BAYU WIDODO Fany Apriliani Faryal Virgiana Cikal Rukmana Lasma Rintan Antonia Pasaribu Muhammad Arsil Adhim