Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal THE COMMERCIUM
Raihan Ramadhan Ahmad Suhada
Unknown Affiliation
Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN BRAND AWARENESS CLASMILD Raihan Ramadhan Ahmad Suhada; Fitri Norhabiba
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.66054

Abstract

The rapid growth of the cigarette trade has triggered intense competition in both local and international markets. For more than twenty-three years, the brand awareness built by Clasmild has had a significant impact on its ability to compete. This study uses a descriptive qualitative approach to understand the phenomenon of consumer behavior, perspectives, motivations, and actions. The type of research method employed by the researcher is descriptive. Clasmild applies a marketing communication strategy using the four-ps of the marketing mix and the STP strategy to identify consumer characteristics, select the appropriate target market, and create competitive differentiation. Among the eight elements of the promotion mix, five key components are utilized to enhance brand awareness: Advertising, Personal Selling, Interactive Marketing, Sales Promotion, and Word of Mouth.
Co-Authors Fitri Norhabiba