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All Journal Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK)
Syahfitri, Khofifah Dwi
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Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Consumer Preference Analysis in Decision-Making to Use Beauty Clinic Services (A Case Study on WPL Aesthetic Clinic Customers in Medan) Syahfitri, Khofifah Dwi; Wibowo, Rulianda Purnomo; Rini, Endang Sulystia
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12812

Abstract

The aim of this study is to obtain empirical evidence about the ideal profile of consumer preferences and determine the importance and utility values of the attributes that shape consumer preferences in making decisions to use beauty services at WPL Aesthetic Clinic. This study uses conjoint analysis to formulate consumer preferences, assisted by SPSS software. The attributes of consumer preferences in this study include service quality, promotions, and price. The population for this study consists of customers of WPL Aesthetic Clinic, located at Jl. Beo No. 43, Sei Sikambing B, Medan Sunggal District, Medan City. The sample size for this study is 90 patients. Based on the research findings, the importance value for the service quality attribute is 38.79%, making service quality the most important attribute that significantly influences consumer preferences. The significance values for the Pearson's R and Kendall's Tau tests were below 0.05, indicating that the factors or attributes used in this study—service quality, promotions, and price—have a significant impact on influencing consumer preferences in choosing WPL Aesthetic Clinic's services.
The Effect Of Work From Home And Work Discipline On The Performance Of BPJS Ketenagakerjaan Medan City Branch Syahfitri, Khofifah Dwi; Mardhiyah, Ainun
Jurnal Sosial Sains dan Komunikasi Vol. 1 No. 01 (2022): Jurnal Sosial Sains dan Komunikasi (Ju-SoSak), December 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-sosak.v1i01.96

Abstract

One of the factors that affect employee performance is the Work From Home (WFH) work system and work discipline, BPJS Ketenagakerjaan Cabang Medan Kota is a public legal entity that implements the WFH policy during 2021 to 2022, In the implementation of WFH there is a problem, namely the decline in target achievement in 2021. This study aims to analyze how the influence of WFH and work discipline on the performance of employees of BPJS Ketenagakerjaan Cabang Medan Kota. The effect of WFH and work discipline was analyzed simultaneously and partially on employee performance. The form of research used is quantitative research with an associative approach. The sample in this study used a saturated sample where there were 50 respondents who were sampled. The data analysis method used is validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that WFH and work discipline had a positive effect partially or simultaneously on employee performance. This means that the better the WFH work system and work discipline, the better the performance of BPJS Ketenagakerjaan Cabang Medan Kota.
Co-Authors Ainun Mardhiyah, Ainun Rini, Endang Sulystia Wibowo, Rulianda Purnomo