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All Journal Formosa Journal of Multidisciplinary Research (FJMR) International Journal of Business and Applied Economics (IJBAE)
Rini, Endang Sulystia
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Measuring User Satisfaction of Participant Reporting Information System Services at the Tanjung Morawa Branch of the Employment Social Security Administration Agency Sibarani, Rheince; Rini, Endang Sulystia; Situmorang, Syafrizal Helmi
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13082

Abstract

The purpose of this study is to use the End User Computing happiness (EUCS) approach to the Participant Reporting Information System (SIPP) service in order to ascertain and analyze the degree of user happiness. This study is based on the phenomenon of the reporting system's shift from a manual to an online one. Content, accuracy, format, usability, and timeliness are the dimensions that this research employs to measure user satisfaction. Using a quantitative technique, this research examines associations. The 273 participants who made up the population were personnel officials from the companies that were part of the BPJS Employment Tanjung Morawa Branch. This study drew from a total of 170 participants. A random sampling technique is employed, where each sample has an equal chance of being chosen. A linear regression analysis was performed on the collected data.  
Consumer Preference Analysis in Decision-Making to Use Beauty Clinic Services (A Case Study on WPL Aesthetic Clinic Customers in Medan) Syahfitri, Khofifah Dwi; Wibowo, Rulianda Purnomo; Rini, Endang Sulystia
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12812

Abstract

The aim of this study is to obtain empirical evidence about the ideal profile of consumer preferences and determine the importance and utility values of the attributes that shape consumer preferences in making decisions to use beauty services at WPL Aesthetic Clinic. This study uses conjoint analysis to formulate consumer preferences, assisted by SPSS software. The attributes of consumer preferences in this study include service quality, promotions, and price. The population for this study consists of customers of WPL Aesthetic Clinic, located at Jl. Beo No. 43, Sei Sikambing B, Medan Sunggal District, Medan City. The sample size for this study is 90 patients. Based on the research findings, the importance value for the service quality attribute is 38.79%, making service quality the most important attribute that significantly influences consumer preferences. The significance values for the Pearson's R and Kendall's Tau tests were below 0.05, indicating that the factors or attributes used in this study—service quality, promotions, and price—have a significant impact on influencing consumer preferences in choosing WPL Aesthetic Clinic's services.
Co-Authors Sibarani, Rheince Situmorang, Syafrizal Helmi Syahfitri, Khofifah Dwi Wibowo, Rulianda Purnomo