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This Author published in this journals
All Journal al-Afkar, Journal For Islamic Studies Journal of Management and Innovation Entrepreneurship (JMIE)
Nurhidayatullah Rahma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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STRATEGI BANK SYARIAH DALAM MEMAKSIMALKAN PERTAMBAHAN NASABAH DI KOTA PAREPARE A. Haerunnisah Azizah; Nurhidayatullah Rahma; Rahman Ambo Masse
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 2 (2024): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i2.398

Abstract

This article was written to provide an overview of sharia banking strategies in maximizing customer growth. comparing Islamic banks with commercial banks and the development of Islamic banks. The data sources that the author uses are primary data and secondary data. This research is classified as qualitative descriptive research, meaning that this research attempts to describe, record, analyze and interpret what is researched through observation, interviews and studying documentation. This research is field research or field research. Field research is research carried out on an event that actually happened. The strategy of sharia banks to maximize customer growth in the city of Parepare is not very optimal because there has not been much outreach to the public about sharia banks, so the public still equates sharia banks with general (conventional) banks. Keywords: Syariah Bank, general (conventional) banks
The Influence of Income Level and Shopping Motivation on Impulsive Buying with Lifestyle as an Intervening Variable Nurhidayatullah Rahma; Muzdalifah Muhammadun; Ahmad Dzul Ilmi Syarifuddin; Damirah; Andi Ayu Frihatni
al-Afkar, Journal For Islamic Studies Vol. 9 No. 1 (2026)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v9i1.2846

Abstract

This study aims to analyze the influence of income level and shopping motivation on impulsive buying with lifestyle as an intervening variable in postgraduate students of IAIN Parepare. The research method used is quantitative with an associative approach. The sample consisted of 99 respondents selected through purposive sampling technique. Data analysis was conducted using Partial Least Square (SmartPLS) to test the validity, reliability, and relationships between variables. The results showed that income level and shopping motivation have a positive and significant effect on impulsive buying, both directly and indirectly through lifestyle. Lifestyle is proven to be a mediator that strengthens the relationship between income level and shopping motivation on impulsive buying. Thus, the higher a person's income and shopping motivation, the greater their tendency to behave consumptively, especially if driven by a hedonic lifestyle oriented towards pleasure and trends.
Co-Authors A. Haerunnisah Azizah Ahmad Dzul Ilmi Syarifuddin Andi Ayu Frihatni Damirah Muzdalifah Muhammadun Rahman Ambo Masse