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STRATEGI BANK SYARIAH DALAM MEMAKSIMALKAN PERTAMBAHAN NASABAH DI KOTA PAREPARE A. Haerunnisah Azizah; Nurhidayatullah Rahma; Rahman Ambo Masse
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 2 (2024): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i2.398

Abstract

This article was written to provide an overview of sharia banking strategies in maximizing customer growth. comparing Islamic banks with commercial banks and the development of Islamic banks. The data sources that the author uses are primary data and secondary data. This research is classified as qualitative descriptive research, meaning that this research attempts to describe, record, analyze and interpret what is researched through observation, interviews and studying documentation. This research is field research or field research. Field research is research carried out on an event that actually happened. The strategy of sharia banks to maximize customer growth in the city of Parepare is not very optimal because there has not been much outreach to the public about sharia banks, so the public still equates sharia banks with general (conventional) banks. Keywords: Syariah Bank, general (conventional) banks
An Analysis of the Urgency of Halal Certification for Chicken Meat Sellers at Lakessi Market A. Haerunnisah Azizah; Islamul Haq; Damirah, Damirah; Syahriyah Semaun; Andi Bahri
al-Afkar, Journal For Islamic Studies Vol. 9 No. 2 (2026)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v9i2.3166

Abstract

This study aims to analyze the practice of selling broiler chicken at Lakessi Market in Parepare City, map the halal product assurance system at the trader level and consumer perceptions, and assess the urgency of halal certification. This study used a qualitative method with a descriptive case study approach. Primary data were collected through observations and interviews with 20 informants consisting of 8 broiler chicken sellers, 10 consumers, and 2 government agency representatives, with data analysis conducted inductively. The results show that sales practices generally follow two patterns: supply from slaughterhouses considered trustworthy or independent slaughtering with efforts to follow Islamic slaughter procedures, basic hygiene aspects (cleanliness of equipment, covering meat with plastic, use of ice) are also considered. However, halal assurance in the field is still predominantly based on trust and visual verification by consumers, so that halal assurance cannot be fully assured without certification. The urgency of halal certification is highly assessed to strengthen regulatory certainty, consumer protection, and market confidence, but compliance is hampered by limited understanding of procedures and concerns about costs, so government assistance is a key need.