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All Journal TSARWATICA (Islamic Economic, Accounting, and Management Journal) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Wina, Neng
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Religion Economics, Econometrics & Finance

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DESAIN FORMULASI STRATEGI BISNIS PADA 29 DIMSUM DI SUBANG Sopiawadi, Mutqi; Wina, Neng; Zahra Kirana, Regina; Paujiah, Wari; Winengsih, Wiwin
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 5 No. 1 (2025): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v5i1.344

Abstract

This research develops a business strategy for 29 Dimsum in Subang Regency through the evaluation of internal and external elements utilizing SWOT analysis and the IFAS-EFAS matrix. Information was gathered via observations and interviews with the owners. Findings reveal that 29 Dimsum's strengths include high-quality raw materials, strategic locations, and diverse products, while opportunities arise from high consumer demand for fast food and digital transaction convenience. Challenges include intense market competition and the lack of an official business license. Strategic recommendations focus on product development, enhanced digital marketing, and strengthening the reseller network. The study concludes that 29 Dimsum has considerable growth potential through strategies emphasizing product innovation, operational efficiency, and improved human resource quality for sustainable success in a competitive market.
THE INFLUENCE OF HALAL FOOD SUPPLY CHAIN MANAGEMENT AND HALAL CERTIFICATION ON CUSTOMER PERCEPTION IN THE INDONESIAN AND MALAYSIAN COFFEE INDUSTRIES (CASE IN KOPI KENANGAN) Kuncorosidi, Kuncorosidi; Wina, Neng; Bismantara, Bismantara
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 7 No. 1 (2025)
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/tsarwatica.v7i1.1560

Abstract

This study aims to analyze the influence of Halal food Supply Chain Management and Halal Certification on Customer Perception in the coffee industry in Indonesia and Malaysia on Kopi Kenangan The method used in this study is quantitative descriptive with data collection through a questionnaire distributed to 100 consumers who have purchased or consumed Kopi Kenangan. Data analysis was carried out using multiple linear regression techniques to test the relationship between the variables studied using SPSS version 25. The results of this study show that Halal food supply chain management and Halal certification have a significant effect on Customer Perception to buy or consume Kopi Kenangan. This finding indicates that the management of the Kopi Kenangan industry in Indonesia and Malaysia needs to design an operational strategy on the management from raw materials to products to consumers so that consumer perception of transparency can increase consumer perception with the halal logo on Kopi Kenangan. This research provides the importance of halal supply chain management which involves the process from raw materials to products by emphasizing the halal logo in the packaging on Kopi Kenangan products so that consumer perception believes in halal certification as a guarantee logo for a product process at Kopi Kenangan.
Co-Authors Bismantara Bismantara Kuncorosidi, Kuncorosidi Mutqi Sopiawadi Paujiah, Wari Winengsih, Wiwin Zahra Kirana, Regina