Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan
HAPSARI, Yulia Tria
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Training on Digital Marketing, Operational Management and Visual Communication Design in Serving International Guests at “Glagah Linggah Lestari” Forest Farmer Group, Kintamani, Bali, Indonesia ELFAROSA, Ketut Vini; PUTRA, Kadek Dwi Cahaya; SARASWATI, Ni Putu Ritra Trees Ari Kartika Hadi; HAPSARI, Yulia Tria; PARWITA, Wayan Gede Suka
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2025)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i3.1246

Abstract

Glagah Linggah Forest Farmer Group is a farmer group that was given the trust by the Manikliyu traditional village to manage Glagah Linggah Pine Tourism. So far, they have received assistance from various companies, one of which is PT Tirta Investama, one of the industrial partners of the International Business Management study program. In the coaching conducted by PT Tirta Investama, there were several problems faced and they needed help from the campus in training digital marketing, operations, and communication design in serving international guests. Because so far when there are international guests, officers are less able to communicate. In addition, in terms of operational management, to welcome international guests and explain the facilities are also still limited, so it requires service excellence training. Facilities for bilingual and digital information are also limited. Marketing advertisements, mostly in Indonesia, have not penetrated marketing for international guests. So that this Community Service will later collaborate with PT Tirta Investama, where the campus will conduct training on how to welcome guests through service excellence and create some marketing content; communication design is expected to help smooth the operation of this Glagah Linggah pine forest tour. With this Community Service, it is hoped that this forest tour can develop its marketing more broadly to the international market supported by the service capabilities of officers and visual communication that is more supportive for international guests.
Analisis Social Media Marketing Activities dalam Meningkatkan Niat Pembelian dengan Peran Mediasi Brand Image dan Brand Trust (NJS Project) Ni Wayan Sriastini; Utami, Made Ayu Jayanti Prita; Hapsari, Yulia Tria
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 2 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i2.23-34

Abstract

This study is motivated by the increasing significance of social media as a strategic marketing channel within the online florist sector, as illustrated by NJS Projects in Denpasar, which actively utilizes Instagram to engage its audience. The objective of this research is to investigate the influence of Social Media Marketing Activities (SMMA) on consumers’ online purchase intentions, with Brand Image and Brand Trust serving as mediating variables. Employing a quantitative research approach, data were gathered through a survey of 110 respondents who are active followers of the @njs.projects Instagram account, and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The findings indicate that SMMA significantly contributes to strengthening brand image and building consumer trust, which in turn positively affects online purchase intention. This research provides practical implications for businesses seeking to optimize their digital marketing efforts and adds to the growing academic literature on digital marketing strategy.
Co-Authors Elfarosa, Ketut Vini Kadek Dwi Cahaya Putra Made Ayu Jayanti Prita Utami Ni Wayan Sriastini Putu Ritra Trees Ari Kartika Hadi Saraswati Wayan Gede Suka Parwita