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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Ilmiah Dan Karya Mahasiswa
Naurah Lisnarini
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media

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Persepsi Masyarakat Terhadap Branding Perpustakaan Jakarta: Studi Fenomenologi Peserta Acara Night at Library Volume 6 Naurah Lisnarini; Dandi Saputra; Yanti Setiani
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 3 No. 1 (2025): JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v3i1.2961

Abstract

Branding is a strategy that aims to introduce and build an image to the target audience. The DKI Jakarta Regional Library, which is one of the public libraries, offers various information services and library facilities for the public. One of the library branding strategies is through the Night at Library program, an activity held at night in the library. This study aims to determine the perceptions of participants in the Night at Library Volume 6 event. The method used in this study is a qualitative approach with data collection techniques in the form of in-depth interviews and observations. Researchers conducted interviews with participants who participated in that event. The results of the study explained that participants had high enthusiasm for this event. According to participants, the event provided a unique experience while broadening their understanding of the services provided by the Jakarta Regional Library. Then, this event provided a different view of public perception because the library is not only seen as a reading and learning space but also as an interesting place able to provide entertainment. The Night at Library program has proven to be a new branding strategy for improving the image of the Jakarta Library. Through this activity, the library has succeeded in creating a unique experience that strengthens relationships with the community and increases public awareness of its services. Participation and appreciation show the potential for this program to be adapted and developed into an innovative and interactive branding model for other libraries.
Motivasi dan Hambatan Kerja Aparatur Sipil Negara pada Sistem Work From Home (WFH) : (Studi pada Salah Satu Kementerian Di Jakarta) Naurah Lisnarini; Gessan Kurnia Dewi
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1586

Abstract

Indonesia is one of the countries affected by the COVID-19 pandemic, this outbreak affects all sectors, both formal and informal. To break the chain of the spread of the corona virus, the government is motivated to issue new regulations that must be applied by the entire community. Policies related to social distancing have also been implemented, one of the policies issued by the government is working from home or Work From Home (WFH). This policy is carried out in companies and government agencies (ASN). Of course, there are many work adjustments experienced by ASN during WFH, especially one of the Ministries in Jakarta which is the object of research. This research is a qualitative research with a case study approach. Data collection was obtained from semi-structured interviews with 5 informants consisting of staff from different departments and Division Heads. This study aims to explain how employees perform, what obstacles are faced by employees and leaders and how employees can maintain productivity during Work From Home.
Co-Authors Dandi Saputra Gessan Kurnia Dewi Yanti Setiani