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Meningkatkan Daya Saing UMKM Rumah Tempe Indonesia Cabang Bandung melalui Sustainable Competitive Advantage Nurul Mardhiah Sitio; Tofa Waluyo Alifya; Gessan Kurnia Dewi
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1141

Abstract

Rumah Tempe Indonesia (RTI) need a marketing strategy to improve their business continuity. This study analyzes the Sustainable Competitive Advantage formulated with the VRIO model in business model development to formulate a marketing strategy. The data collected by using the in-depth interviews, observations, and several external sources. The results of the analysis indicated that the RTI has a competitive advantage in two aspects, in terms of its human resources and the company ability to survive. The result of competitive ability in this research show there are two marketing strategies that can be implemented by the MSMEs, the use of its social media and collaboration with the promotional services from community leaders and local celebrities to increase the brand awareness of Rumah Tempe Indonesia branch Bandung and also for its products.
Motivasi dan Hambatan Kerja Aparatur Sipil Negara pada Sistem Work From Home (WFH) : (Studi pada Salah Satu Kementerian Di Jakarta) Naurah Lisnarini; Gessan Kurnia Dewi
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1586

Abstract

Indonesia is one of the countries affected by the COVID-19 pandemic, this outbreak affects all sectors, both formal and informal. To break the chain of the spread of the corona virus, the government is motivated to issue new regulations that must be applied by the entire community. Policies related to social distancing have also been implemented, one of the policies issued by the government is working from home or Work From Home (WFH). This policy is carried out in companies and government agencies (ASN). Of course, there are many work adjustments experienced by ASN during WFH, especially one of the Ministries in Jakarta which is the object of research. This research is a qualitative research with a case study approach. Data collection was obtained from semi-structured interviews with 5 informants consisting of staff from different departments and Division Heads. This study aims to explain how employees perform, what obstacles are faced by employees and leaders and how employees can maintain productivity during Work From Home.
The Role Of Education And Environmental Awareness In Promoting Ecopreneurship Among The Younger Generation Nurul Mardhiah Sitio; Gessan Kurnia Dewi; Tofa Waluyo Alifya; Risco Christianto Ondang
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 1 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i1.113

Abstract

Bandung Regency, which is experiencing overcapacity in landfills, has implemented a waste management solution involving the separation of organic and inorganic waste. Inorganic waste, which is notoriously difficult to decompose, has prompted the Bandung Regency government to adopt a community-focused approach to waste management, establishing waste banks in school-age communities. However, the project has encountered challenges, as evidenced by the fact that some schools have implemented waste banks but have not been actively engaged in their operations. This has led to the project's suboptimal implementation in Bandung Regency schools.The objective of this study is to identify the challenges associated with the inactivity of waste banks in Bandung Regency schools, as perceived by students and administrators.The study utilises the triple drivers of ecopreneurship, focusing on the economic, social, and environmental benefits of school waste banks. This research employs a mixed methods approach, utilising both quantitative and qualitative data collection methods. The quantitative approach involves the administration of surveys to students, followed by data processing using descriptive statistics. The qualitative method involves conducting interviews with administrators, and the data is processed using the Miles and Huberman model. The findings of the research indicate that the implementation of a waste bank for the management of inorganic waste in a school environment is positively received by the school, despite the presence of obstacles related to waste collection sites, socialisation among students, and differences between administrators and students regarding the most significant focus or choice for implementing waste banks in schools.It is anticipated that the research results will contribute to the understanding of inorganic waste management in waste banks that are less active in the school environment. The study thus recommends further research in schools that are routine or active in waste bank implementation activities, with a view to describing overall information about the implementation of school waste banks, especially in schools in Bandung Regency with school waste bank projects.