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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Multidisciplinary Indonesian Center Journal
Vina Sri Wulan
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KEPEMIMPINAN IDEAL PADA ERA GENERASI MILENIAL Danang Nugroho; Sheila Mita Agustin; Wanti Nurhayanti; Nuriddini Sri Rizki; Yusup Ismail; Vina Sri Wulan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1273

Abstract

Leadership is an important aspect of management and is necessary in any organization. Managers organize and manage available resources, but also influence and direct others to achieve the best results. The success of management depends on the management style used and the satisfaction of subordinates.Being a good leader for the current and future generations is a big challenge. As time goes by, many leaders emerge depending on the demands of the environment. Effective management in the millennial generation era will be possible by qualifying leaders as reliable, intellectual, and intellectually talented leaders with a long-term vision. However, a good leader must also have honesty, integrity and honesty for the benefit of the people.Millennial leadership must support the independence and entrepreneurial spirit of the millennial generation. Strengthening the nation requires a spirit of independence and entrepreneurship which is the most important foundation. Millennial leaders must encourage and support the spirit of innovation, creativity and courage in creating new opportunities and overcoming challenges with an independent and entrepreneurial approach.
THE EFFECT OF PRICE AND PRODUCT QUALITY ON FERTILIZER PURCHASES AT AM JAYA TANI (Solokan Jeruk District, Bandung Regency) Vina Sri Wulan; Wentri Merdiani
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2130

Abstract

This study aims to analyze the effect of price and product quality on fertilizer purchases at Am Jaya Tani Store in Rancakasumba Village, Solokan Jeruk District, Bandung Regency. This research is motivated by a decline in the number of visitors and fertilizer purchases, which is presumed to be influenced by consumers’ perceptions of price and product quality. The research method used is a quantitative approach with descriptive and verificative analysis. Data were collected through questionnaires distributed to consumers of Am Jaya Tani Store, with sampling determined based on specific criteria. The data analysis techniques include validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, coefficient of determination, and hypothesis testing using partial (t-test) and simultaneous (F-test) methods. The results indicate that descriptively, price, product quality, and fertilizer purchases are in the fairly good to good category. Partially, price has a significant effect on fertilizer purchases, and product quality also has a significant effect on fertilizer purchases. Simultaneously, price and product quality have a significant effect on fertilizer purchases at Am Jaya Tani Store. The findings of this study are expected to provide practical insights for the management of Am Jaya Tani Store in formulating pricing strategies and improving product quality to increase fertilizer purchases and enhance business competitiveness.
Co-Authors Danang Nugroho Nuriddini Sri Rizki Sheila Mita Agustin Wanti Nurhayanti Wentri Merdiani Yusup Ismail