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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Multidisciplinary Indonesian Center Journal
Rindi Tri Utami
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Pentingnya Pengaruh KepemimpinanTerhadap Kinerja Tim di Perusahaan PT Alfaria Trijaya Tbk Danang Nugroho; Sinta Kusmawati; Rina Herlina; Rindi Tri Utami; Siska Dwi Syahidah; Siska Silvia Nurasyfa
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1275

Abstract

This research discusses the influence of leadership on team performance at PT Sumber Alfaria Trijaya Tbk (Alfamart). This study is important because leadership is a key factor that determines an organization's success in achieving its goals. Alfamart, as a modern retail company with high business dynamics, requires a solid and high-performing team to face competition and achieve set targets.This research uses qualitative methods with descriptive analysis that relies on literature studies. The research results show that effective leadership has a significant impact on team performance, such as increasing motivation, collaboration, creativity, efficiency and customer service quality. Alfamart realizes the importance of effective leadership and implements various programs and training to develop the leadership abilities of its members. This is done through leadership training programs, performance appraisals, and a culture of appreciation.By implementing effective leadership and developing the leadership abilities of its members, Alfamart can continue to improve its team performance and achieve its business goals more effectively
THE EFFECT OF PRICE AND PROMOTION ON INCREASING SALES AT THE EAST COFFEE PANGALENGAN Rindi Tri Utami; Dadang Munandar
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2122

Abstract

The coffee shop industry in Indonesia continues to grow alongside changes in consumer lifestyle, particularly in tourism areas such as Pangalengan, Bandung Regency. Despite having strong market potential, sales performance at The East Coffee has shown noticeable fluctuations. Sales records from November 2024 to October 2025 indicate that monthly revenue ranged from IDR 6,084,522 in March 2025 to IDR 10,726,758 in July 2025. This condition suggests that sales performance has not been stable and highlights the need to evaluate marketing strategies, especially pricing and promotion. This study aims to examine the effect of price and promotion on sales growth at The East Coffee Pangalengan. A quantitative approach with descriptive and verification methods was applied. The sample consisted of 72 respondents, selected using incidental sampling. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS, including validity and reliability tests, classical assumption tests, t-tests, F-tests, and coefficient of determination analysis. The descriptive results show that Price (76%), Promotion (80%), and Sales Growth (74%) are perceived positively and categorized as strong. Verification analysis reveals that price has a positive and significant effect on sales growth (t = 8.017; Sig. = 0.000; β = 0.856), while promotion has a significant but negative effect (t = −2.346; Sig. = 0.022; β = −0.329). Simultaneously, price and promotion significantly influence sales growth (F = 90.421; Sig. = 0.000), with the model explaining 72.4% of the variance in sales growth (R² = 0.724). These findings indicate that sales growth at The East Coffee is more strongly driven by appropriate pricing perceptions, while promotional strategies require improvement to achieve more consistent and sustainable sales performance.
Co-Authors Dadang Munandar Danang Nugroho Rina Herlina Sinta Kusmawati Siska Dwi Syahidah Siska Silvia Nurasyfa