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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research
Suci Hakimah
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Preferensi Konsumen Mahasiswa Sekolah Vokasi IPB terhadap Keputusan Pembelian Kopi Vokasi dan Prolog Kopi Doni Sahat Tua Manalu; Rahmawati Liswahyuni Dwi Wardhani; Queen Fadilla Melawardani; Suci Hakimah; Bulan Wiranata Septiani Tambunan; Zakwan Zaky Bahara Simbolon
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1443

Abstract

Coffee purchases in Bogor City are not only influenced by product quality and price, but are also influenced by people's needs for coffee products. This research aims to 1) determine consumer preferences in purchasing coffee 2) determine the most dominant attributes based on the highest ranking of consumer attitude values in purchasing decisions for Vocational Coffee and Prolog Coffee. This research was carried out using the questionaire method. The sample in this study was 100 respondents, especially IPB Vocational School students. Fishbein multiattribute analysis is used in this research to calculate the usefulness value and relative importance of each attribute. . The research results show that coffee consists of 7 attributes, namely taste, flavor variants, product packaging, product quality, product price, product facilities and coffee shop service. The attribute that is considered the most important by respondents who buy coffee at Kopi Vokasi and Prolog Kopi is in accordance with the attitude value (Ao) in attribute (1) taste of 20.07 which shows the attribute value results are 'positive'.
Usulan Perbaikan Tata Letak Fasilitas pada Sahabat Mart Rahmawati Liswahyuni Dwi Wardhani; Nisrina Ayushafa Deanova; Suci Hakimah; Andini Firannisa; Jelianus Nduru
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1409

Abstract

The preparation of the layout is something that needs to be considered in forming a factory or a business. The purpose of this study is to prove, test, and verify the retail layout of Sahabat Mart with the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) methods and evaluate whether the layout is effective for employees and consumers. The type of research used is primary and secondary data. The layout of Sahabat Mart consists of several parts, namely parking, seating, cashier, display room, warehouse, and toilet. Based on the results of the research, the state of layout placement at Sahabat Mart has a less effective placement, including a less optimal warehouse placement position because it is far from the parking lot, making the process of transporting goods less efficient. So the ARC and TCR methods are used. The results of the ARC calculation with the TCR assessment show the largest value, namely the display space, this means that the display room must be arranged and built first from other rooms and must be arranged regarding its strategic location. Using the ARC and TCR analysis methods, solutions or improvements and efficiency can be known for the layout at Sahabat Mart, namely the parking room is close to the warehouse room, then the warehouse room is close to the display room, the display room is close to the seating room and cashier, finally the seating room and cashier are close to the toilet room.
Co-Authors Andini Firannisa Bulan Wiranata Septiani Tambunan Jelianus Nduru Manalu, Doni Sahat Tua Nisrina Ayushafa Deanova Queen Fadilla Melawardani Rahmawati Liswahyuni Dwi Wardhani Zakwan Zaky Bahara Simbolon