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All Journal Journal of Student Research Jurnal Ilmiah Ekonomi dan Manajemen
Zakwan Zaky Bahara Simbolon
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Preferensi Konsumen Mahasiswa Sekolah Vokasi IPB terhadap Keputusan Pembelian Kopi Vokasi dan Prolog Kopi Doni Sahat Tua Manalu; Rahmawati Liswahyuni Dwi Wardhani; Queen Fadilla Melawardani; Suci Hakimah; Bulan Wiranata Septiani Tambunan; Zakwan Zaky Bahara Simbolon
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1443

Abstract

Coffee purchases in Bogor City are not only influenced by product quality and price, but are also influenced by people's needs for coffee products. This research aims to 1) determine consumer preferences in purchasing coffee 2) determine the most dominant attributes based on the highest ranking of consumer attitude values in purchasing decisions for Vocational Coffee and Prolog Coffee. This research was carried out using the questionaire method. The sample in this study was 100 respondents, especially IPB Vocational School students. Fishbein multiattribute analysis is used in this research to calculate the usefulness value and relative importance of each attribute. . The research results show that coffee consists of 7 attributes, namely taste, flavor variants, product packaging, product quality, product price, product facilities and coffee shop service. The attribute that is considered the most important by respondents who buy coffee at Kopi Vokasi and Prolog Kopi is in accordance with the attitude value (Ao) in attribute (1) taste of 20.07 which shows the attribute value results are 'positive'.
Perencanaan Ulang Tata Letak dalam Pengoptimalan Ruang pada Ritel Sejahtera Mart di Bogor Angelica Nabilla Ahdy; Chintya Kenisah Gultom; Rhaka Agung Setiawan; Zakwan Zaky Bahara Simbolon
Journal of Student Research Vol. 2 No. 3 (2024): Mei: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i3.2992

Abstract

Designing the layout is an important key in ensuring company operations run efficiently in the long term. Several problems have been identified at Sejahtera Mart, especially regarding the layout of frozen food and chillers, as well as shopping baskets that are less efficient. A layout that is not optimal can make it difficult for customers to find the items they need, thereby affecting customer satisfaction. This research uses the Activity Relationship Chart (ARC) method to analyze the relationship between facilities, and Total Closeness Rating (TCR) to evaluate the benefits of a layout that suits the product material flow and the shortest material flow distance that can be achieved. The research results show that the placement of the chiller and shopping basket layout in the layout solution has changed. Based on TCR analysis, the display rack shows the highest score with a TCR of 330, followed by the cashier with a score of 217. This research aims to redesign the layout of the facilities at Sejahtera Mart to be more efficient and effective in placing products and organizing space. It is hoped that these changes will improve sales, customer experience and maximize space use.
Co-Authors Angelica Nabilla Ahdy Bulan Wiranata Septiani Tambunan Chintya Kenisah Gultom Manalu, Doni Sahat Tua Queen Fadilla Melawardani Rahmawati Liswahyuni Dwi Wardhani Rhaka Agung Setiawan Suci Hakimah