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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) TELPAR
Mintardjo, Bartolomeus Herawan
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Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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MOTIVASI WISATAWAN TERHADAP PENENTUAN RUTE PERJALANAN PADA KEGIATAN SOERAKARTA WALKING TOUR Suwarto, Irbah Azizah; Mintardjo, Bartolomeus Herawan; Feyati, Debi
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41623

Abstract

Penelitian ini bertujuan untuk: (1) menganalisis seberapa besar pengaruh faktor internal motivasi wisatawan terhadap penentuan rute perjalanan dalam pelaksanaan kegiatan Soerakarta Walking Tour; (2) seberapa besar pengaruh faktor eksternal motivasi wisatawan terhadap penentuan rute perjalanan dalam pelaksanaan kegiatan Soerakarta Walking Tour; (3) seberapa besar pengaruh faktor internal dan faktor eksternal motivasi wisatawan bersama-sama dalam menentukan rute perjalanan dalam pelaksanaan kegiatan Soerakarta Walking Tour. Jenis penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan penelitian menggunakan metode survei. Objek penelitian dalam penelitian ini adalah pengaruh motivasi wisatawan dalam menentukan rute perjalanan dengan sampel 44 wisatawan. Data dalam penelitian ini diambil dengan menggunakan kuesioner. Hasil penelitian menunjukkan bahwa: (1) faktor internal motivasi wisatawan memiliki pengaruh kecil terhadap penentuan rute perjalanan dalam pelaksanaan kegiatan Soerakarta Walking Tour, (2) faktor eksternal motivasi wisatawan berpengaruh terhadap penentuan rute perjalanan dalam pelaksanaan kegiatan Soerakarta Walking Tour, (3) faktor internal dan faktor eksternal motivasi wisatawan bersama-sama berpengaruh terhadap penentuan rute perjalanan di pelaksanaan kegiatan Soerakarta Walking Tour
OPTIMALISASI INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING DI ROSALIA INDAH: DIGITAL MARKETING AT ROSALIA INDAH Setiawan, Matthew Ervino; Suparwi, Suparwi; Mintardjo, Bartolomeus Herawan; Satiti, Emmelia Nadira
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.409

Abstract

The development of information and communication technology has led to changes in marketing strategies, especially in transportation and tourism. Social media, particularly the Instagram platform, has become an effective tool for conveying marketing messages visually and interactively to consumers through uploaded content. This study aims to investigate how Rosalia Indah utilizes the Instagram platform as a digital marketing medium and to identify the factors driving Rosalia Indah's use of the Instagram social media platform. This study employs a descriptive qualitative research method, with data collection techniques including in-depth interviews with Rosalia Indah staff, direct field observations, documentation, and literature review. Data validity was tested using triangulation techniques. The main informants or respondents were Rosalia Indah Kleco marketing staff, including supervisors and managers of the tour and travel division. Based on the results obtained, Instagram is actively used by Rosalia Indah to offer or promote tour packages, transportation tickets, and others. The content uploaded is tailored to the target audience based on age, gender, location, and seasonal trends. The driving factors for using Instagram include ease of access, effectiveness in reaching the audience through interactive features such as Instagram Ads or Meta Ads and Insights, as well as relatively low costs compared to traditional methods like newspapers or billboards. The use of Instagram has proven to enhance brand awareness and strengthen communication with consumers. Keywords: Digital Marketing, Marketing Communication, Instagram, Social Media, Brand Awareness
Co-Authors Feyati, Debi Satiti, Emmelia Nadira Setiawan, Matthew Ervino Suparwi Suparwi Suwarto, Irbah Azizah