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All Journal Jurnal Ilmiah Wahana Pendidikan
Aqila, Kayla Tsabita
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Religion Education Social Sciences Other

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Peran Harga dan Kualitas pada Produk Skincare Sunscreen dalam Membentuk Prefensi Konsumen Aqila, Kayla Tsabita; Sudrajat, Ajat
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 1.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

The research aims to see how the role of product price and sunscreen product quality influences consumer preferences. This research is quantitative. The simple random sampling method was used to collect samples, namely 100 respondents in this study. To analyze the data, multiple linear regression analysis was used along with the t- and f test. Test results show that price does not influence consumer preferences for sunscreen products, while quality influences consumer preferences for sunscreen products. The calculation process was carried out using SPSS 25.
Co-Authors Aminuyati