Jurnal Ilmiah Wahana Pendidikan
Vol 11 No 1.C (2025): Jurnal Ilmiah Wahana Pendidikan 

Peran Harga dan Kualitas pada Produk Skincare Sunscreen dalam Membentuk Prefensi Konsumen

Aqila, Kayla Tsabita (Unknown)
Sudrajat, Ajat (Unknown)

Article Info

Publish Date
31 Jan 2025

Abstract

The research aims to see how the role of product price and sunscreen product quality influences consumer preferences. This research is quantitative. The simple random sampling method was used to collect samples, namely 100 respondents in this study. To analyze the data, multiple linear regression analysis was used along with the t- and f test. Test results show that price does not influence consumer preferences for sunscreen products, while quality influences consumer preferences for sunscreen products. The calculation process was carried out using SPSS 25.

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Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...