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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi
Tiara Meyla Seibinna
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Economics, Econometrics & Finance Environmental Science

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OPTIMALISASI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM KEDUNGJAMBE Tiara Meyla Seibinna; Maharani Ikaningtyas
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 10 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i10.10802

Abstract

This study aims to analyze strategies for optimizing digital marketing to enhance the competitiveness of Kedungjambe MSMEs. MSMEs play a significant role in the national economy, but challenges such as the COVID-19 pandemic and limited adoption of digital technology hinder their potential. Using a qualitative approach, this research identifies barriers and opportunities for MSMEs to compete in the global market. The findings reveal that optimizing digital marketing, including the use of social media, e-commerce, and personalized services, can significantly enhance MSME competitiveness. Recommendations are provided to support MSME digital transformation, including training, mentoring, and digital infrastructure development. This research is expected to serve as a reference for policy development to empower MSMEs in the digital era.
Co-Authors Maharani Ikaningtyas