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All Journal PROFIT : Jurnal Administrasi Bisnis TEMALI : Jurnal Pembangunan Sosial Indo-Fintech Intellectuals: Journal of Economics and Business
Zhukhruffa, Syayu
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Humanities Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Proposisi Nilai (Value Proposition) terhadap Intensi Membagikan (Share Intention) Mahasiswa atas Informasi Mengenai Program Studi Sarjana Administrasi Bisnis UNPAR Zhukhruffa, Syayu; Tirta, Adrianus
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2637

Abstract

Didorong oleh data UNESCO yang menunjukkan kepercayaan tinggi calon mahasiswa pada rekomendasi teman sebaya, perguruan tinggi atau higher education institute kini perlu lebih aktif melibatkan mahasiswa dalam strategi komunikasi mereka untuk menarik minat calon mahasiswa baru. Dari kebutuhan tersebut, maka penelitian ini bertujuan untuk menganalisis pengaruh dari Value Proposition yang ditawarkan Program Studi Sarjana Administrasi Bisnis Universitas Kaotlik Parahyangan Bandung terhadap Share Intention dari para mahasiswanya. Data dikumpulkan dari 108 responden melalui kuesioner Google Form, kemudian diolah dan dianalisis menggunakan teknik multiple linear regression. Hasil penelitian menunjukkan bahwa Value Proposition berpengaruh signifikan dan positif terhadap Share Intention mahasiswa Program Studi Sarjana Administrasi Bisnis Universitas Katolik Parahyangan Bandung.
Strengthening and Development of Social and Economic Potential to Improve Welfare of the Tibelat Art Studio Community Seva, Kristining; Demetrius, Wilfridus; Zhukhruffa, Syayu
TEMALI : Jurnal Pembangunan Sosial Vol. 7 No. 1 (2024): Temali: Jurnal Pembangunan Sosial
Publisher : Universitas Islam Negeri Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jt.v7i1.30206

Abstract

Strengthening and developing social and economic potential is very important to improve community welfare. This can be achieved through a variety of strategies, including improving social programs, developing culture, and creating opportunities for social and economic growth. For people with low incomes, performing arts can also be used as a way of life. The income of the Reak Tibelat Art Studio, which is located in Kampung Jati, Pasir Biru Village, comes from Reak Art performances by local people who hire their services for child or relative circumcision celebrations. Apart from that, their income also comes from visits from domestic and foreign tourists who hire their performance services for certain events. The fact that has occurred so far is that the promotional media related to Reak Art performances is limited to word of mouth, which is maintained by local residents without any meaningful national publications, so tourist visits are very limited. The future potential of this business remains great due to its deep-rooted tradition and philosophical values, making it a sustainable choice for celebrating events and expressing gratitude to God. To fully realize this potential, it is essential to utilize digital media for economic growth and disseminate information about the rich culture of the Reak Tibelat Art Studio. This involves increasing partners' proficiency in effectively utilizing digital platforms, websites and social media. The main focus is to train Village and Studio managers in creating a variety of digital content—images, videos, and written materials. Additionally, our science and technology training aims to improve participants' soft and hard skills in platform management and digital marketing, thereby providing benefits to all potential partners involved.
From Fast Fashion to Thrift: Generation Z’s Sustainable Consumption Behavior in Bandung Grahadian, Kevin; Widyarini, Maria; Zhukhruffa, Syayu
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 2 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.02.3

Abstract

This study examines the determinants of thrift shopping practices among Generation Z consumers in Bandung, Indonesia, using an extended Theory of Planned Behavior (TPB) framework within the context of sustainable fashion consumption. The research specifically examines how perceived behavioral control, subjective attitudes toward behavior, and influence affect thrift shopping practices. A quantitative approach was employed, using a structured questionnaire distributed to Generation Z individuals with prior thrift-shopping experience. A total of 200 valid responses were collected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the measurement model and test the proposed structural relationships. The results reveal that environmental awareness, social and cultural influences, and psychological factors have significant positive effects on thrift shopping practices. In contrast, economic considerations, barriers, convenience and accessibility, and emotional–hedonic factors do not show significant effects. Notably, perceived behavioral control shows no significant relationship, suggesting that thrift shopping among Generation Z is driven more by social validation and psychological motivation than by utilitarian control considerations. The model explains approximately 63% of the variance in thrift shopping practices.         
Co-Authors Demetrius, Wilfridus Kevin Grahadian Seva, Kristining Tirta, Adrianus