Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Analogi Proceedings of Jogjakarta Communication Conference (JCC)
Dhimas Aryo Vipha Ananda
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Pornografi Iklan Obat Pembesar Alat Vital di Media Sosial dalam Tinjauan Etika Pariwara Indonesia Jati, Anisa Ambar; Raisa Fatihah; Yuyun Sulistyowati; Dhimas Aryo Vipha Ananda
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 1 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i1.1465

Abstract

This study examines violations of the Indonesian Advertising Ethics in advertisements for male enhancement products on social media, specifically on Platform X). These advertisements feature exaggerated claims about sexual performance enhancement and visuals containing elements of sexual exploitation. A qualitative descriptive method was employed to analyze the advertisement content and identify ethical breaches based on the Indonesian Advertising Ethics guidelines, the Electronic Information and Transactions Law, and regulations from the Food and Drug Administration. The findings reveal that these advertisements utilize hyperbolic language, unsubstantiated claims, and inappropriate visualizations to attract consumers. Such practices violate the Indonesian Advertising Ethics provisions regarding the use of language and visuals in advertisements. This study underscores the importance of adherence to advertising regulations to protect consumers from misleading information while maintaining ethics and credibility in marketing practices.
Content Management Strategy of Instagram Social Media Koneksi Studio in Attracting Consumer Interest in 2024 Rais, Hafid Zuldin; Aly Aulia; Dhimas Aryo Vipha Ananda
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social media has become an important marketing tool for businesses to attract consumers. Instagram, as one of the popular visual platforms, has become an effective marketing tool for the photography industry, including Koneksi Studio. This research aims to analyse the Instagram social media management strategy applied by Koneksi Studio in attracting consumers in 2024. The theory used is The Circular Model of SOME by Regina Luttrell in her book social media How to Engage, Share, and Connect. This research method is descriptive with a qualitative approach. The data collection technique is an interview with the manager of Koneksi Studio and the social media specialist of Koneksi Studio. This research uses source triangulation for data validity techniques. From the results of the study, it is known that content management on Instagram social media, the share aspect starts with understanding the purpose of using social media for studio connections. The optimise aspect, namely by making a schedule of posting hours and utilising the features available on Instagram. The management aspect is done by managing and evaluating Instagram content regularly. In the engagement aspect, namely establishing good relationships with online communities such as involving influencers, and also communicating with followers via Direct Message to get instagram exposure for the content produced.  
Co-Authors Aly Aulia Jati, Anisa Ambar Rais, Hafid Zuldin Raisa Fatihah Yuyun Sulistyowati