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All Journal Proceedings of Jogjakarta Communication Conference (JCC)
Dhimas Aryo Vipha Ananda
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Social Sciences

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Content Management Strategy of Instagram Social Media Koneksi Studio in Attracting Consumer Interest in 2024 Rais, Hafid Zuldin; Aly Aulia; Dhimas Aryo Vipha Ananda
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Social media has become an important marketing tool for businesses to attract consumers. Instagram, as one of the popular visual platforms, has become an effective marketing tool for the photography industry, including Koneksi Studio. This research aims to analyse the Instagram social media management strategy applied by Koneksi Studio in attracting consumers in 2024. The theory used is The Circular Model of SOME by Regina Luttrell in her book social media How to Engage, Share, and Connect. This research method is descriptive with a qualitative approach. The data collection technique is an interview with the manager of Koneksi Studio and the social media specialist of Koneksi Studio. This research uses source triangulation for data validity techniques. From the results of the study, it is known that content management on Instagram social media, the share aspect starts with understanding the purpose of using social media for studio connections. The optimise aspect, namely by making a schedule of posting hours and utilising the features available on Instagram. The management aspect is done by managing and evaluating Instagram content regularly. In the engagement aspect, namely establishing good relationships with online communities such as involving influencers, and also communicating with followers via Direct Message to get instagram exposure for the content produced.  
Creative Strategy of the Production Team in Developing Built-In Advertisements for Trans TV's Insert Program Nada Nisrina; Filosa Gita Sukmono; Dhimas Aryo Vipha Ananda
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The conventional television industry is currently facing significant challenges due to rapid advances in digital technology that are transforming audience consumption patterns. Trans TV’s infotainment program Insert responds to these dynamics through a built-in advertising strategy or ad inserts to maintain revenue without disrupting the viewer experience. This study aims to analyze the creative strategies employed by the “Insert” production team in designing in-program advertisements to ensure they appear natural and align with the program’s character. The method used is descriptive qualitative research within a constructivist paradigm. Data were collected through in-depth interviews, observations, and documentation with key informants, including assistant producers, scriptwriters, and the marketing team. The results indicate that creative strategies are implemented through four key indicators: message planning based on the integration of content knowledge and procedures; stimulating audience attention through neutral opening techniques and the selection of relevant characters; integrating products into the storyline to blend with the narrative; and managerial coordination to maintain a balance between commercial interests and production aesthetics. This study concludes that a subtle sales approach is effective in maintaining program integrity, despite challenges arising from the tension between the production team’s creative ideals and the client’s commercial constraints. Theoretically, this study reinforces that the message-building process in the media industry is heavily influenced by organizational filters and market pressures.
Co-Authors Aly Aulia Filosa Gita Sukmono Nada Nisrina Rais, Hafid Zuldin