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Integrasi Teknologi IoT pada Sistem CRM untuk Meningkatkan Kepuasan dan Retensi Pelanggan Ferry Cahyadi
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi Vol. 3 No. 1 (2025): Februari : Neptunus : Jurnal Ilmu Komputer Dan Teknologi Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/neptunus.v3i1.688

Abstract

The Internet of Things (IoT) has become one of the leading technologies in digital transformation, including in customer relationship management (CRM). This article discusses how IoT integration in CRM systems can improve customer satisfaction and retention through real-time data collection, service personalization, and data-driven decision making. With a literature study and implementation analysis, this research shows that IoT technology can provide deeper insight into customer behavior, improve operational efficiency, and create a more satisfying customer experience.
Sosialisasi Keamanan Digital dan Pencegahan Kejahatan Siber di SMAN 1 Air Joman : Pengabdian Muhammad Yasin; Seprina Aulia Putri; Adhistya Aulia DH; Syahrul; Ferry Cahyadi; Ilham Habinsaran; Fikri Vahriza
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2873

Abstract

KKN (Real Work Lecture) is a community service program in which students apply their academic knowledge in real-world contexts. One of the initiatives carried out was a digital security awareness program at SMAN 1 Air Joman, designed to improve students’ understanding, pratical skills, and awareness in dealing with cybercrime threats. This study used a descriptive method with pre-test and post-test questionnaires distributed to 40 eleventh-grade students. The results showed significant improvements in three areas. In knowledge, students’ understanding of personal data protection, types of cybercrime, and the ability to identify hoaxes increased from an average of 35-30% to 85-90%. In practice, the use of strong passwords, two-step verification, and caution toward suspicious links rase from 28-42% to 78-92%. In awareness, students intending to apply digital safety in daily life grew from 37% to 93%, and 95% found the program highly beneficial. These findings indicate that KKN-based socialization effectively prevents cybercrime and is worth continuing as a sustainable school program highly beneficial. These findings indicate that KKN-based socialization effenctively prevents cybercrime and is worth continuing as a sustainable school program