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All Journal KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT
Lely Anggreyni Jawak
Unknown Affiliation
Humanities Economics, Econometrics & Finance

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Peran Komunikasi Pemasaran Untuk Meningkatkan Loyalitas Pelanggan Di Red Studio Kadek Wulandari Laksmi P; Lely Anggreyni Jawak; I G. N. Oka Ariwangsa; Komang Satria Wibawa Putra
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/f4shdq14

Abstract

In today's digital era, everything is digitalized in all aspects. The company can achieve success not only determined by the quality of products, services and services offered but also determined by the company's ability to ensure customer loyalty to remain loyal to use the services and products marketed. This service aims to understand how the role of marketing communication in increasing customer loyalty at Red Studio. The methods used in this service are, 1. observation 2. active participation 3. guidance and mentorinf 4. practical projects. The results obtained show that by implementing a more effective marketing strategy in the future, the company can strengthen long-term relationships with consumers.
Co-Authors I G. N. Oka Ariwangsa Laksmi, Kadek Wulandari Putra, Komang Satria Wibawa