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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat
Pratama, Oktora Aji
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The Synergy of Academics and Industry Practitioners in Improving Tourism Services at Kamuella Resort Lubis, Arina Luthfini; Wibowo, Andri; Wardani, Yudha; Pratama, Oktora Aji
JURNAL KEKER WISATA Vol. 3 No. 1 (2025): JANUARI 2025
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v3i1.321

Abstract

This community service program focuses on improving tourism services at Kamuella Resort through a synergy between academics and industry practitioners, aiming to respond to the need for high-quality services amidst rising tourist expectations, especially after the pandemic. This collaboration blends academic insights on traveler trends and preferences with practical expertise in the daily operations of the industry, resulting in a comprehensive and sustainable service improvement strategy. Implementation methods included intensive training of employees in customer service skills, improvement of standard operating procedures (SOPs) to align with the latest quality standards, and strengthening cross-departmental coordination to ensure service consistency in all aspects of resort operations. In addition, regular evaluations are conducted to monitor the implementation of SOPs and identify opportunities for improvement, so that employees' capabilities continue to improve and are able to meet guest expectations more effectively. The results of this program can be seen in improved employee skills, operational efficiency, and guest satisfaction as reflected in positive reviews and increased customer loyalty. In addition to the benefits to the resort, the program also created a model of collaboration that can be replicated in other tourist destinations, ultimately contributing to improved service standards in the local tourism sector. The overall program demonstrates the importance of partnerships between academia and industry to create responsive, high-quality services and build a reputation that supports the competitiveness and sustainability of the tourism sector.
EXPLORING RAMADHAN MSME TRENDS AS A TOURIST ATTRACTION IN BATAM CITY Lubis, Arina Luthfini; Wibowo, Andri; Fatimah, Zahara; Wardani, Yudha; Pratama, Oktora Aji
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3035

Abstract

Ramadhan-based micro, small, and medium enterprises (MSME) grow rapidly in major cities as seasonal economic activities, yet their potential as culinary tourism attractions remains underexplored. This study aims to explore the potential of Ramadhan MSME in Batam City and propose development strategies within the framework of sustainable tourism. A mixed method approach was used, involving 195 tourist respondents through questionnaires and 30 vendors selected purposively for interviews. Data were gathered through field observation, documentation, and analyzed using descriptive and thematic techniques. Findings show that MSME activities peaked in the first three weeks of Ramadhan, with popular products including snacks and full meals. Most vendors were micro-enterprises managed independently, earning daily turnovers of IDR 500,000–1,000,000. Tourists valued service and the Ramadhan atmosphere as key attractions, although cleanliness and facilities need improvement. Pasar Mega Legenda was the most visited site. Recommended strategies include product innovation, integration into tourism packages, digital branding, and ongoing training. This study highlights that Ramadhan MSME have strong potential to become part of Batam’s inclusive, creative, and sustainable tourism ecosystem.
Co-Authors Andri Wibowo Fatimah, Zahara Lubis, Arina Luthfini Yudha Wardani