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All Journal Tourism Scientific Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian Masyarakat Aufa (JPMA) Jurnal Mekar Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat
Yudha Wardani
Politeknik Pariwisata Batam
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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IMPLEMENTASI E-MARKETING MELALUI SOSIAL MEDIA INSTAGRAM DAN KUALITAS PRODUK UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN DI SECANGKIR TEMU CAFÉ BANDUNG Wardani, Yudha; Fernandajaya, Erik; Fitriyani, Ratikah
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.290

Abstract

This research aims to understand the impact of e-marketing strategies and perceptions of product quality on consumer purchasing decisions in the coffee industry, particularly focusing on coffee establishments in Bandung. Utilizing a quantitative research method, the study collects data from respondents acting as visitors at one of the cafes that offers coffee, namely Secangkir Temu. Statistical analysis will be used to evaluate the extent to which e-marketing strategies and product quality interact and influence purchasing decisions. The results of this research are expected to provide guidance for restaurant operators, especially those themed around coffee in the coffee industry, to optimize their digital marketing strategies and improve product quality, thereby strengthening consumer appeal and increasing levels of purchase satisfaction and athmosfhere.
Pengaruh Atribut Hotel dan Promosi Penjualan Terhadap Keputusan Menginap di Crowne Plaza Hotel Bandung Wardani, Yudha; Agustiani, Indah Nur
Tourism Scientific Journal Vol. 9 No. 1 (2023): Desember 2023
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v9i1.319

Abstract

Crowne Plaza is one of the hotel brands from the world's leading hotel group, namely IHG (Intercontinental Hotel Group). However, during the hotel opening in the 2017-2018 period, Crowne Plaza's room occupancy rate was still inferior to similar competitors, even though Crowne Plaza is a five-star hotel that has a high occupancy rate in the city of Bandung for the five-star segment with an average occupancy of above 50%. . However, all these advantages do not make Crowne Plaza the top occupancy five star hotel in Bandung. The results of the research show that product attributes consisting of security, quality & dependability, reputation, physical appearance, location and price have a significant influence on the decision to stay overnight. The results of research on sales promotions consisting of Corporate Rate price, Credit Card Discounts and Bundle Event promos have a significant influence on consumer purchasing decisions. Likewise, from the results of research that the author has researched, it is known that product attributes and sales promotions have a significant influence on the decision to stay at the Crowne Plaza Hotel Bandung. Based on the results of calculations carried out by the author, the influence of product attributes and sales promotions on the decision to stay at the Crowne Plaza Hotel Bandung is in the strong category. Product attributes (X1) and sales promotions (X2) together influence the decision to stay (Y) by 59.6% and the remaining 16.34% taken from the epsilon number in Figure 1 of the path diagram is influenced by other factors that were not included in the research.
The Synergy of Academics and Industry Practitioners in Improving Tourism Services at Kamuella Resort Lubis, Arina Luthfini; Wibowo, Andri; Wardani, Yudha; Pratama, Oktora Aji
JURNAL KEKER WISATA Vol. 3 No. 1 (2025): JANUARI 2025
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v3i1.321

Abstract

This community service program focuses on improving tourism services at Kamuella Resort through a synergy between academics and industry practitioners, aiming to respond to the need for high-quality services amidst rising tourist expectations, especially after the pandemic. This collaboration blends academic insights on traveler trends and preferences with practical expertise in the daily operations of the industry, resulting in a comprehensive and sustainable service improvement strategy. Implementation methods included intensive training of employees in customer service skills, improvement of standard operating procedures (SOPs) to align with the latest quality standards, and strengthening cross-departmental coordination to ensure service consistency in all aspects of resort operations. In addition, regular evaluations are conducted to monitor the implementation of SOPs and identify opportunities for improvement, so that employees' capabilities continue to improve and are able to meet guest expectations more effectively. The results of this program can be seen in improved employee skills, operational efficiency, and guest satisfaction as reflected in positive reviews and increased customer loyalty. In addition to the benefits to the resort, the program also created a model of collaboration that can be replicated in other tourist destinations, ultimately contributing to improved service standards in the local tourism sector. The overall program demonstrates the importance of partnerships between academia and industry to create responsive, high-quality services and build a reputation that supports the competitiveness and sustainability of the tourism sector.
SOSIAL MEDIA SEBAGAI SOLUSI STRATEGIS E-MARKETING DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DI KEDAI KOPI BANJARAN Wardani, Yudha; Wibowo, Andri; Rizki Muttaqien, Raden
JURNAL MEKAR Vol. 4 No. 1 (2025): APRIL 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v4i1.289

Abstract

This study investigates the role of product quality and social media-based e-marketing in shaping consumer purchasing decisions for coffee in Banjaran. Using a quantitative approach, data will be collected from customers of selected Banjaran coffee shops, analyzing how perceived product excellence and social media marketing (e.g., Instagram promotions, influencer collaborations, or online engagement) collectively drive buying behavior. Statistical methods, such as regression analysis, will determine the strength of these factors’ influence. The findings aim to provide actionable insights for Kopi Banjaran businesses to refine their product offerings and leverage social media strategies effectively, thereby enhancing customer attraction and sales performance.
PENDAMPINGAN WISATA RAMAH LINGKUNGAN MELALUI PENERAPAN ECO TOURISM DI PANTAI TANJUNG PINGGIR Lubis, Arina Luthfini; Wardani, Yudha; Wibowo, Andri; Fatimah, Zahara; Supardi; Pristiwasa, I Wayan Thariqy Kawakibi
Jurnal Pengabdian Masyarakat Aufa (JPMA) Vol. 7 No. 1 (2025): Vol. 7 No 1 April 2025
Publisher : Universitas Aufa Royhan Di Kota Padangsidipuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51933/jpma.v7i1.1945

Abstract

Pantai Tanjung Pinggir sebagai salah satu destinasi wisata potensial di Kota Batam masih menghadapi tantangan dalam pengelolaan kebersihan lingkungan akibat rendahnya kesadaran wisatawan dan terbatasnya fasilitas pengelolaan sampah. Kegiatan Program Kreativitas Mahasiswa (PKM) ini bertujuan untuk meningkatkan kesadaran dan keterampilan mahasiswa serta mendukung pengelolaan pantai berbasis eco tourism. Program dilaksanakan pada 2 Mei 2025 di Pantai Tanjung Pinggir dengan melibatkan mahasiswa Program Studi Manajemen Divisi Kamar, dosen pembimbing, dan mitra pengelola pantai. Metode pelaksanaan meliputi sosialisasi konsep eco tourism, praktik langsung bersih pantai, lomba pengumpulan sampah, refleksi hasil kegiatan, serta evaluasi keberhasilan berdasarkan partisipasi mahasiswa dan umpan balik mitra. Observasi menunjukkan adanya peningkatan signifikan dalam pemahaman mahasiswa terhadap konsep eco tourism, keterampilan teknis pengelolaan sampah, dan kesadaran pentingnya keberlanjutan wisata, dengan tingkat keberhasilan di atas 85% untuk seluruh aspek yang dinilai. Mitra memberikan tanggapan positif dan berkomitmen untuk menerapkan rekomendasi hasil kegiatan, seperti sistem pengelolaan sampah terpilah dan penguatan edukasi kepada wisatawan. Kegiatan PKM ini efektif dalam mendukung perbaikan kondisi kebersihan pantai sekaligus membentuk karakter mahasiswa yang peduli terhadap pengembangan pariwisata berkelanjutan.
EXPLORING RAMADHAN MSME TRENDS AS A TOURIST ATTRACTION IN BATAM CITY Lubis, Arina Luthfini; Wibowo, Andri; Fatimah, Zahara; Wardani, Yudha; Pratama, Oktora Aji
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3035

Abstract

Ramadhan-based micro, small, and medium enterprises (MSME) grow rapidly in major cities as seasonal economic activities, yet their potential as culinary tourism attractions remains underexplored. This study aims to explore the potential of Ramadhan MSME in Batam City and propose development strategies within the framework of sustainable tourism. A mixed method approach was used, involving 195 tourist respondents through questionnaires and 30 vendors selected purposively for interviews. Data were gathered through field observation, documentation, and analyzed using descriptive and thematic techniques. Findings show that MSME activities peaked in the first three weeks of Ramadhan, with popular products including snacks and full meals. Most vendors were micro-enterprises managed independently, earning daily turnovers of IDR 500,000–1,000,000. Tourists valued service and the Ramadhan atmosphere as key attractions, although cleanliness and facilities need improvement. Pasar Mega Legenda was the most visited site. Recommended strategies include product innovation, integration into tourism packages, digital branding, and ongoing training. This study highlights that Ramadhan MSME have strong potential to become part of Batam’s inclusive, creative, and sustainable tourism ecosystem.
Co-Authors Andri Wibowo Fatimah, Zahara Fernandajaya, Erik Fitriyani, Ratikah Indah Nur Agustiani, Indah Nur Lubis, Arina Luthfini Pratama, Oktora Aji Pristiwasa, I Wayan Thariqy Kawakibi Rizki Muttaqien, Raden Supardi