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All Journal E-Journal Widya Ekonomika International Journal of Digital Entrepreneurship and Business (IDEB)
Wiwaha, Arjuna
STIE Jakarta International College, Jakarta, Indonesia
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENGARUH WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN SALON KECANTIKAN PADA KONSUMEN MILOFF BEAUTY BAR Finanda, Iknesya Rahma; Wiwaha, Arjuna
E-Journal Widya Ekonomika Vol 1 No 2 (2018)
Publisher : L2Dikti Wilayah III

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Abstract

Miloff Beauty Bar is a beauty salon that is a place of life style, where consumers can get quality and satisfactory beauty services by professional and friendly therapists in a comfortable and clean environment. This research discusses the problem of word of mouth and brand image influence on purchasing decision. The purpose of this study is to determine the effect of word of mouth and brand image simultaneously to the purchase decision. Research method used library research and field research. The research was conducted at Miloff Beauty Bar Jakarta. The time of the study from April to August 2017. The sample in this study amounted to 78 customers. Techniques used in collecting data is the spread of questionnaires, interviews and observation. This study uses SPSS to calculate and analyze data. The results of this study show that word of mouth and brand image simultaneously have a positive and significant effect on purchasing decisions.
PENGARUH DIFERENSIASI PRODUK DAN BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN GOODTEA DI GAJAH MADA PLAZA Agus, Tri; Wiwaha, Arjuna
E-Journal Widya Ekonomika Vol 2 No 1 (2020)
Publisher : L2Dikti Wilayah III

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Abstract

Goodtea is a trademark of a system of ready-to-drink tea beverage business opportunities that offers a choice of diverse and quality flavors. Where consumers can enjoy tea drinks that are beneficial to health, delicious and varied flavors. This study discusses the problem of the influence of product differentiation and promotional mix on purchasing decisions. The purpose of this study was to determine the magnitude of the effect of product differentiation and promotion mix simultaneously on purchasing decisions. The research method used is library research and field research. Data collection techniques using questionnaires, interviews and observations. The population in this study is GOODTEA consumers in Gajah Mada Plaza estimated as many as 2400 customers each month. This study used 240 samples. This study uses SPSS V.23 to calculate, process and analyze research data. The results of the study show that there is a strong and significant influence between product differentiation and promotion mix simultaneously on purchasing decisions of 41,4%
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK TABUNGAN PADA PT. BANK TABUNGAN NEGARA (PERSERO), TBK. KANTOR CABANG KELAPA GADING SQUARE Setiawan, Andriatma; Wiwaha, Arjuna
E-Journal Widya Ekonomika Vol 2 No 1 (2020)
Publisher : L2Dikti Wilayah III

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Abstract

PT. Bank Tabungan Negara (Persero), Tbk., yang biasa dikenal dengan BTN adalah sebuah perseroan terbatas yang bergerak dibidang penyedia jasa perbankan. Sebagai lembaga keuangan harus mampu bersaing dalam hal layanan dan produk perbankan serta promosi yang ditawarkan untuk mendorong dana simpanan dan meningkatkan fee based income. Penelitian ini membahas masalah pengaruh variasi produk dan promosi terhadap keputusan pembelian produk tabungan. Tujuan penelitian ini adalah untuk mengetahui besarnya pengaruh kualitas produk dan promosi secara simultan terhadap keputusan pembelian produk tabungan pada PT. Bank Tabungan Negara (Pesero), Tbk. Metode penelitian yang digunakan Library Research dan Field Research. Penelitian dimulai Maret s.d Juli 2019, dilaksanakan pada PT. Bank Tabungan Negara (Persero) Tbk. Kantor Cabang Kelapa Gading Square. Sampel yang digunakan dalam penelitian ini berjumlah 161 orang nasabah. Teknik pengumpulan data menggunakan wawancara, angket dan observasi. Untuk menghitung dan menganalisis data penelitian digunakan program SPSS. Hasil penelitian menunjukkan kualitas produk dan promosi berpengaruh positif dan signifikan secara simultan terhadap keputusan pembelian produk tabungan pada PT. Bank BTN Kantor Cabang Kelapa Gading Square sebesar 62%.
ANALISIS PENGARUH BRAND POSITIONING DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP TINGKAT LOYALITAS NASABAH MIKRO: STUDI KASUS: BANK SYARIAH MANDIRI KANTOR CABANG CIBINONG Muttaqin, Sidiq; Wiwaha, Arjuna
E-Journal Widya Ekonomika Vol 2 No 1 (2020)
Publisher : L2Dikti Wilayah III

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Abstract

PT Bank Syariah Mandiri (BSM) adalah salah satu bank syariah terbesar di Indonesia dan merupakan satu-satunya bank syariah di Indonesia yang masuk kategori BUKU (Bank Umum Kelompok Usaha) 3, sesuai PBI No. 14/26/PBI2012 tanggal 27 Desember 2012 BUKU 3 yaitu bank dengan modal inti di atas 5 Triliun sampai dengan kurang dari 30 Triliun. Penelitian ini membahas masalah apakah brand positioning dan CRM secara bersama-sama berpengaruh terhadap loyalitas nasabah mikro BSM. Tujuan penelitian ini adalah untuk mengetahui apakah brand positioning dan CRM berpengaruh positif terhadap loyalitas nasabah Mikro BSM? Metode penelitian yang digunakan adalah library research dan field research. Teknik pengumpulan data menggunakan angket, wawancara dan observasi. Populasi dalam penelitian ini adalah nasabah produktif mikro kategori lancar pada PT Bank Syariah Mandiri Cabang Cibinong yang aktif pada posisi bulan November 2017 dengan jumlah populasi 140 nasabah, dan sampel yang digunakan dalam penelitian sebesar 100 responden. Penelitian ini menggunakan SPSS V.22 untuk menghitung, mengolah dan menganalisis data penelitian. Hasil penelitian menunjukan bahwa 59 % loyalitas nasabah mikro pada PT. Bank Syariah Mandiri Cabang Cibinong secara bersama-sama dipengaruhi brand positioning dan CRM.
PENGARUH PERSEPSI MANFAAT DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PENGGUNAAN KARTU KREDIT BANK BCA Gustiany, Muhammad Ammyl; Wiwaha, Arjuna
E-Journal Widya Ekonomika Vol 2 No 2 (2020)
Publisher : L2Dikti Wilayah III

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Abstract

BCA was established on February 21, 1957 in the commercial center of Jakarta under the name "Bank Central Asia, N. V.". After going public in 2002, BCA is now known as "PT Bank Central Asia, Tbk". Vision of BCA to be the bank of choice for the public, which plays an important role in the Indonesian economy. This study discusses the effect of perceived benefits and risk perceptions on purchasing decisions. The purpose of this study was to determine the effect of perceived benefits and risk perceptions on decisions to use BCA bank credit cards. This research was conducted at PT BCA Tbk KCP Roxy Mas, Central Jakarta. When the research was carried out from February to July 2020, this research used literary methods and field methods. The number of samples in this study amounted to 89 customers. This study was processed using SPSS 25. The results of the study concluded that 26.7% of the decision to purchase using a BCA bank credit card was influenced by perceived benefits and risk perceptions.
Effect of Service Quality and Price on Customer Satisfaction Safirah Ramadhaniati; Evi Susanti; Arjuna Wiwaha; Isthi Wahyuning Tyas
International Journal of Digital Entrepreneurship and Business Vol 1 No 1 (2020): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v1i1.20

Abstract

The determinants of customer satisfaction are service quality and price. Therefore, this study aimed to determine the effects of service quality and price on customer satisfaction. This research was conducted at a Forwarding Company, with a total sample of 78 respondents. Meanwhile, the data analysis method used was descriptive and multiple linear regression using SPSS 25. The results showed that service quality and price has a significant effect on customer satisfaction with a determination coefficient of 50%. Meanwhile, the remaining 50% is influenced by other variables, which have been widely studied. However, research in forwarding service companies is rarely conducted.
The Effect of Country of Origin and Product Quality on Purchase Intention: Case of Huawei Smartphones Arjuna Wiwaha; Hendri Budiyanto
International Journal of Digital Entrepreneurship and Business Vol 2 No 1 (2021): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v2i1.27

Abstract

This study aimed to discuss and determine the influence of Country of Origin and Product Quality on Purchase Intention for Huawei Smartphones. The research was conducted in a smartphone retail company at PT. Erafone Artha Retailindo, a branch of Roxy Mas. The research method used is library research by literature studies, scientific journals, and reports. Field research was done by collecting data from research objects through observation, interviews, and questionnaires. The data was collected from 140 visitors, who had not purchased at the Erafone branch in Roxy Mas. The valid sample used in this study amounted to 100 people. To process and analyze the data, this research used SPSS version 25. Based on the results, Country of Origin and Product Quality have a positive and significant effect either partially or simultaneously by 64.4%, on Huawei Smartphone Purchase Intention; the remaining 35.6% is influenced by other factors not covered in this study.
Kepuasan Pengguna Aplikasi Pembayaran online ditinjau dari Kemudahan Penggunaan dan Pengalaman Berbelanja Nuryani; Arjuna Wiwaha; Wenny Chandra Mandagie
International Journal of Digital Entrepreneurship and Business Vol 3 No 1 (2022): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v3i1.73

Abstract

The Indonesian demand for online payment services keeps rising steadily. Consequently, various new applications have sprung up, including Sepulsa and OVO. However, the success of companies providing these services largely depends on the user satisfaction factor along with ease of use to determine their shopping experience. This research aimed to determine the effect of ease of use and shopping experience on user satisfaction derived from Sepulsa and OVO online payment applications. The data from a sample size of 105 respondents drawn from Jakarta was collected using questionnaires distributed through Google Form. The data collected was then processed using regression and correlation methods with the help of SPSS 25 software. The results concluded that user satisfaction on Sepulsa and OVO applications was 72.8% jointly shared by the ease of use and shopping experience, while 27.2% is represented by factors/variables, which were not covered in this research. This calls for online payment application companies to improve their services.
Pengaruh penerapan Good Corporate Governance dan Struktur Kepemilikan terhadap Kinerja Keuangan perusahaan manufaktur subsektor Food and Beverage Shofa Nisrina; Isthi Wahyu Ningtyas; Arjuna Wiwaha
International Journal of Digital Entrepreneurship and Business Vol 3 No 2 (2022): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v3i2.95

Abstract

The objective of this study is to analyze the influence of corporate governance towards financial performance. Good Corporate Governance (GCG) is proxied by institutional ownership, managerial ownership, the audit committee, and independent commissioners. This study uses explanatory research with a quantitative method. The research sample chosen is the food and beverage industry using the purposive sampling method. The secondary data come from the Indonesia Stock Exchange, including financial statements and annual reports. The population of food and beverages companies was listed on the Indonesia Stock Exchange from 2016 to 2019, with a sample size of 14 companies across four years. We use multivariate regression analysis to test the hypotheses. The findings indicated that independent commissioners, audit committees, managerial ownership and institutional ownership could influence ROA positively. Independent commissioners, audit committees could influence ROE positively, however managerial ownership and institutional ownership could influence ROE negatively. The research is useful for companies that have already implemented GCG, and the results show that GCG can influence to financial performance.
Co-Authors Agus, Tri Evi Susanti Finanda, Iknesya Rahma Gustiany, Muhammad Ammyl Hendri Budiyanto Indah Lestari, Mulya Isthi Wahyu Ningtyas Isthi Wahyuning Tyas Mandagie, Wenny Chandra Muttaqin, Sidiq Nuryani Safirah Ramadhaniati Setiawan, Andriatma Shofa Nisrina