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Yunita Anggarini
STIM YKPN Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Ease of Use, Information Quality, and Service Quality on Purchase Decisions at Shopee Marketplace Arista Prima Dini; Yunita Anggarini; S. M. Yasmin
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.412

Abstract

This study aims to determine the influence of ease of use, information quality, and service quality on purchasing decisions at Shopee marketplace. This research is a quantitative one using non-probability sampling method completed by a purposive sampling technique. The number of samples used in this research are 100 respondents aged of over 18 years old and live in the Special Region of Yogyakarta and had made a purchase transaction at Shopee marketplace. The analytical method used is logistic regression analysis. The results of the study show that ease of use and service quality have positive and significant effects on purchasing decisions at Shopee marketplace, while information quality has no effect on purchasing decisions on the Shopee marketplace.
Pengaruh Harga, Kualitas Produk, dan Gaya Hidup terhadap Proses Keputusan Pembelian Produk Hijab di Nadiraa Hijab Yogyakarta Anita Rachmawati; Any Agus Kana; Yunita Anggarini
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 1, No 2 (2020): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v1i2.191

Abstract

The development of Muslim fashion is currently so fast, many Muslim fashion trends are currently developing, one of which is the hijab trend. Because nowadays the hijab is no longer about religion but has started to become a part of everyday life or to support one's appearance. The number of models with different qualities, varying prices, and also the usefulness of these hijab models make the hijab even more in demand. The purpose of this study was to examine the factors that influence consumer decisions to buy hijab products at Nadiraa Hijab, including price, product quality, and lifestyle. This research is quantitative survey research, by distributing questionnaires to respondents who are buyers of Nadiraa Hijab products. The sample size is 170 respondents who are determined by the non-probability-purposive sampling technique. By using multiple linear analysis, it is found that consumers' decisions to buy hijab products are influenced by price and consumer lifestyle variables, and are not influenced by product quality. Another finding shows that 47.4% of the purchasing decision variable can be explained by the independent variable, namely the variable price, product quality, and lifestyle, and the rest is influenced by other variables outside the research.
Pengaruh Gaya Hidup, Online Festival, dan Beauty Influencer terhadap Keputusan Pembelian Produk di Masa Pandemi Covid - 19 Grace Sheila Kuss Thania; Yunita Anggarini
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 2, No 2 (2021): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v2i2.266

Abstract

This study aims to examine the influence of lifestyle, online festivals, and beauty influencers on purchasing decisions for Innisfree products. This study is a quantitative study with a population of consumers who have used beauty products. The samples in this study were (1) respondents who were at least 17 years old (2) respondents who had heard of Innisfree products and used beauty products. The sampling technique was purposive sampling, the sample in this study amounted to 187 respondents. The analytical method used in this research is binary logistic regression analysis. The results of this study indicate that (1) lifestyle has no significant effect on purchasing decisions. (2) online festival has a positive and significant effect on purchasing decisions. (3) the beauty of life has no significant effect on purchasing decisions.
Co-Authors Anita Rachmawati Any Agus Kana Arista Prima Dini Grace Sheila Kuss Thania S. M. Yasmin