Cakrawangsa Bisnis
Vol 4, No 1 (2023): April

The Effect of Ease of Use, Information Quality, and Service Quality on Purchase Decisions at Shopee Marketplace

Arista Prima Dini (STIM YKPN Yogyakarta)
Yunita Anggarini (STIM YKPN Yogyakarta)
S. M. Yasmin (Universitas Islam Indonesia)

Article Info

Publish Date
18 Aug 2023

Abstract

This study aims to determine the influence of ease of use, information quality, and service quality on purchasing decisions at Shopee marketplace. This research is a quantitative one using non-probability sampling method completed by a purposive sampling technique. The number of samples used in this research are 100 respondents aged of over 18 years old and live in the Special Region of Yogyakarta and had made a purchase transaction at Shopee marketplace. The analytical method used is logistic regression analysis. The results of the study show that ease of use and service quality have positive and significant effects on purchasing decisions at Shopee marketplace, while information quality has no effect on purchasing decisions on the Shopee marketplace.

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Journal Info
Cakrawangsa Bisnis
Website

Abbrev

cb

Publisher

Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

CAKRAWANGSA BISNIS adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Manajemen YKPN. Jurnal ini merupakan jurnal dengan akses terbuka dan diterbitkan dua kali setahun (April dan Oktober). Misi yang diusung jurnal ini adalah menyebarluaskan hasil penelitian dan karya tulis mahasiswa ...