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Pengaruh Promosi, Online Customer Review, dan Online Customer Rating terhadap Keputusan Pembelian Produk Makanan pada Layanan Shopee Food di D.I Yogyakarta Luluk Agustiningsih; Retno Hartati
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.451

This study aims to determine the effect of promotions, online customer reviews, and online customer ratings on purchasing decisions for food products at Shopee Food services in D.I. Yogyakarta. This type of research is a quantitative research that is descriptive in nature. The population in this study are all people who live in D.I. Yogyakarta, which has purchased food products on the Shopee Food service. The sampling technique was carried out using non-probability sampling with a purposive sampling method. The number of samples is 150 respondents. The data collection method uses a questionnaire distributed through the Google form. Data analysis in this study includes validity test, reliability test, classical assumption test, F test (goodness of fit test), multiple linear regression analysis, t test and coefficient of determination test (R²). The results of this study indicate that 1) promotions have a positive and significant effect on purchasing decisions, 2) online customer reviews have a positive and significant effect on purchasing decisions, and 3) online customer ratings have a positive and significant effect on purchasing decisions.

Pengaruh Work Life Balance, Work Overload dan Burnout terhadap Kinerja Pegawai Dinas Kesehatan Kabupaten Kulon Progo Triana Nurshoimah; Hari Nurweni; Retno Hartati
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.407

The purpose of this study is to determine the effect of work life balance, work overload and burnout on the performance of Kulon Progo District Health Office employees. The population is all employess with ASN and PPPK status, using a non-probability sampling technique using a saturated sample. The number of respondents was 75 people. Data collection was carried out using a questionnaire. Data analysis method with instrument test, basic assumption test, classical assumption test, and data analysis that consists of t test, f test, and multiple linear regression analysis. The results showed that work life balance has a positive effect on performance, work overload has no effect on performance and burnout has no effect on performance.

Pengaruh Gaya Hidup, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Sepatu Converse” (Kasus pada Mahasiswa YKPN Yogyakarta) Rahmad Mustary Moeda Silalahi; Retno Hartati
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 2, No 2 (2021): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v2i2.261

This study was conducted with the aim of analyzing the effect of lifestyle, price, and product quality on converse shoe purchase decisions in YKPN Yogyakarta students. This study uses quantitative methods. The type of data used in this study is primary data and secondary data. Primary data obtained based on the dissemination of questionnaires to 205 respondents and secondary data retrieved via text books, journals, and sources from the research-related internet. Samples are taken using purposive sampling. The data is analyzed with multiple linear regression analysis techniques. The findings obtained from the research are lifestyles have a significant positive effect on the decision to buy converse shoes in YKPN Yogyakarta students. The price did not have a significant effect on the decision to buy converse shoes in YKPN Yogyakarta students. Product quality has a significant positive effect on the decision to purchase converse shoes in YKPN Yogyakarta students. Adjusted R2 of 0.526 or 52.6% which means lifestyle, price, and product quality have an effect of 52.6% on dependent variables of purchasing decisions, while 47.4% are caused by another independent variable that is not yet in the independent variables studied.

Pengaruh Komitmen Organisasi, Lingkungan Kerja, dan Motivasi terhadap Organizational Citizenship Behavior (OCB) Karyawan PT Sport Glove Indonesia Cabang Wonosari Lathifah Piyandini; Hari Nurweni; Retno Hartati
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 1, No 2 (2020): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v1i2.186

Organizational goals can be achieved with the helps of Organizational Citizenship Behavior (OCB). Internal and external factors can influence OCB. Research aims to seek the effects of organizational commitment, work environment, and motivation on OCB on employees of PT Sport Glove Indonesia Wonosari branch. The research was conducted in November 2019 at PT Sport Glove Indonesia Wonosari branch. The research approach is quantitative. Data collection using questionnaires. All employees of the Needle Machine Production Section, PT Sport Glove Indonesia Wonosari branch as the population of this research. Non probability sampling techniques using census method is used to take the samples. A total of 48 employees of all employees of the Needle Machine Production Section, PT. Sport Glove Indonesia, Wonosari Branch participated as a respondent. Multiple linear regression technique is used to analize the data. The results of the research showed the organization’s commitment and work environment had no effect on OCB, while the motivation had a positive and significant impact on OCB. The benefits of this study add literature on the effects of organizational commitment, work environment, and motivation on OCB

Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa Memilih Perguruan Tinggi Swasta (Kasus pada STIM YKPN Yogyakarta) Boy Setiawan; Retno Hartati
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 2, No 1 (2021): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v2i1.232

Abstract Thousands of private universities (PTS) in Indonesia can be selected prospective new students to continue their education. In Yogyakarta there are 106 PTS that compete with each other by improving the quality of education and always trying to correct every deficiency in order to excel and can attract prospective students. This study analyzed product, price, place, promotion, people, process, and physical evidence on students' decisions in choosing PTS, case studies at STIM YKPN Yogyakarta. The population in this study is active students of STIM YKPN Yogyakarta odd semester of Academy Year 2020/2021. Sampling using non probability sampling technique with purposive sampling method. A total of 280 students participated in the study. The tests used are validity test, reliability test, normality test, multicolinearity test, heterokedastisity test, multiple linear regression test, t test, F test, and determination coefficient test. The results of the study stated that partially variable product, price, promotion, process, and physical evidence had a positive and significant effect on the decision of students choosing significantly affect the decision of students choosing a PTS, case studies at STIM YKPN in Yogyakarta.

Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian Sepatu Ventela di Kalangan Pemuda Yogyakarta dengan Minat Beli sebagai Variabel Mediasi Annisa Nuraini; Retno Hartati; Sri Rejeki Ekasasi; Hari Nurweni
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.400

This study aims to analyze the effect of brand image and price variables on the decision to purchase Ventela shoes among Yogyakarta youth with purchase intention as a mediating variable. This type of research is a quantitative research with a causality survey method. The population in this study were all young people in Yogyakarta who had purchased Ventela shoes. The sample used in this study amounted to 71 people. Sampling was carried out using non-probability sampling technique with purposive sampling method. The survey in this study was carried out by distributing questionnaires through Google Forms. The results of the research were analyzed using PLS-SEM with the help of the SmartPLS 4.0.8.7 application. The results showed that the variable brand image, price, and purchase intention partially had a positive and significant effect on purchasing decisions. This study also found that the brand image and price variables partially had a positive and significant effect on purchase intention, however, the purchase intention variable was unable to mediate the effect of brand image and price variables on purchasing decisions for Ventela shoes among Yogyakarta youth.

Pengaruh Celebrity Endorser, Brand Image, dan Brand Trust terhadap Keputusan Pembelian Produk Scarlett Whitening Shanfi Maylita Inggasari; Retno Hartati
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 3, No 1 (2022): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v3i1.298

This research intends to find out how the influence of celebrity endorser, brand image and brand trust on purchasing decisions for Scarlett Whitening products, especially for women. Sampling with non-probability sampling method with purposive sampling technique. The number of samples in this research were 200 respondents and the data collection technique used a questionnaire. This research analysis includes validity test, reliability test, classical assumption test, F test, multiple linear regression analysis, t test and coefficient of determination (R²) test. The results of this research show that 1) celebrity endorsers have no effect on purchasing decisions for Scarlett Whitening products. 2) brand image has a positive and significant effect on purchasing decisions for Scarlett Whitening products. 3) brand trust has a positive and significant effect on purchasing decisions for Scarlett Whitening products. Adjusted R² of 0.731 or 73.1% which means celebrity endorser, brand image and brand trust have an influence of 73.1% on the purchasing decision variable, while 26.9% is influenced by other variables not included in the research model.

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