Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR)
Yolanda Novi Dwiyanti
Universitas Stikubank
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Impact of Product Innovation and Corporate Image on Customer Loyalty: The Mediating Role of Customer Satisfaction Yolanda Novi Dwiyanti; Euis Soliha
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6104

Abstract

Motorcycles are now not only a means of productive transportation for Indonesian people, but motorbikes have become part of a hobby and lifestyle. This study aims to determine the effect of product innovation and corporate image on customer loyalty with customer satisfaction as a mediating variable (a study on customers of PT. Astra Motor Mranggen Demak). The data used in this study are primary data collected through a survey. The sample used in this study was 100 Honda motorcycle customers at PT. Astra Motor Mranggen Demak. The method used to take samples is Purposive Sampling. Based on the results of data analysis, it was found that product innovation has a positive effect on customer satisfaction, corporate image has a positive effect on customer satisfaction, product innovation has no effect on customer loyalty, corporate image has a positive effect on customer loyalty, customer satisfaction has a positive effect on customer loyalty, customer satisfaction mediates the effect of product innovation on customer loyalty, customer satisfaction mediates the effect of corporate image on customer loyalty.  
Co-Authors Euis Soliha