Garuda - Garba Rujukan Digital

Unveiling Shopee's E-Commerce Success: How eWOM, Promotions, Product Variety, and Security Shape Gen Z and Millennials' Purchase Decisions Jimmy Jimmy; Muhammad Luthfi Hamzah; Muhammad Rizki
International Journal of Information System and Innovation Management (IJISIM) Vol. 2 No. 2 (2024): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v2i2.1018

This study aims to analyze the effect of Electronic Word of Mouth (eWOM), Promotion Strategy, Product Diversity, and Transaction Security on Purchasing Decisions. The population of this study consists of Generation Z and Millennials residing in Pekanbaru who have used or currently use the Shopee application. A sample of 100 respondents was selected using the accidental sampling method. The data analysis technique employed is Multiple Linear Regression Analysis, conducted using the SPSS V21 software. The results of the study indicate that Electronic Word of Mouth (eWOM), Promotion Strategy, and Product Diversity variables have a significant positive effect on Purchasing Decisions. In contrast, the Transaction Security variable has a positive but insignificant effect on Purchasing Decisions.

Organizational Culture as a Driver of Technology Innovation Management: A Qualitative Review Muhammad Rizki; Muhammad Luthfi Hamzah
International Journal of Information System and Innovation Management (IJISIM) Vol. 3 No. 1 (2025): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v3i1.2051

Organizational culture has increasingly been recognized as a critical factor in the successful management of technology-driven innovation, particularly in the context of rapid digital transformation. Despite extensive research on innovation and technology adoption, existing studies often address organizational culture, innovation, and digital transformation in a fragmented manner. This study aims to examine the role of organizational culture in technology innovation management through a qualitative literature review. The review analyzes recent and reputable international studies to identify key cultural mechanisms that influence innovation processes and outcomes. Using a qualitative content analysis approach, the selected literature was systematically examined to identify recurring themes related to organizational culture, leadership, digital transformation, and innovation performance. The findings reveal that organizational culture plays a central role in technology innovation management by shaping employee behavior, leadership effectiveness, digital capabilities, and strategic alignment. Innovation is found to frequently mediate the relationship between organizational culture and organizational performance, while digital transformation both depends on and reshapes organizational culture, indicating a reciprocal relationship. Furthermore, cultural resistance, lack of digital mindset, and misalignment of values emerge as major challenges in technology-driven innovation initiatives. This study contributes to the innovation management literature by providing an integrative synthesis that positions organizational culture as a strategic and dynamic capability in technology innovation management. The findings offer theoretical insights and practical implications for organizations seeking to align cultural transformation with technological innovation to achieve sustainable competitive advantage.

ANALYSIS OF TESTING OF WEB BASED E-RAPORT INFORMATION SYSTEMS USING BLACK BOX AND WHITE BOX METHODS Ovie Julian Trivani; Aziza Femi Winanda; Dinni Wahyuni; Dekra Wond Dwi Putra Dieta; Ari Parulian Sihite; Muhammad Rizki
Jurnal Testing dan Implementasi Sistem Informasi Vol. 3 No. 1 (2025): Jurnal Testing dan Implementasi Sistem Informasi
Publisher : Lembaga Riset dan Inovasi Almatani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/jtisi.v3i1.330

An online tool called e-report is utilized to process students' final grades. For SMP 4 Muhammadiyah Pekanbaru pupils, manual delivery methods like regular paper and report cards are still used for information submission and checking marks on report cards. A website-based report card application was developed in order to make it simpler for students at SMP Muhammadiyah 4 Pekanbaru to view grades and obtain information on report cards by utilizing existing technology and computerization. The author offers using the e-report as a solution to the issue. The authors employ the agile technique, which is a development model that is carried out iteratively, repeatedly, and can experience modifications as needed, in order to create and build the report card system.

THE INFLUENCE OF MARKETING MIX ON CONSUMER PURCHASE PATTERNS USING THE APRIORI DATA MINING ALGORITHM Muhammad Isnaini Hadiyul Umam; Muhammad Ilham Kurniawan; Fitriani Surayya Lubis; Muhammad Rizki
Jurnal Testing dan Implementasi Sistem Informasi Vol. 3 No. 2 (2025): Jurnal Testing dan Implementasi Sistem Informasi
Publisher : Lembaga Riset dan Inovasi Almatani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/jtisi.v3i2.2357

The increasing volume of sales transaction data in retail and marketplace environments presents an opportunity to extract valuable insights for decision-making; however, such data are often underutilized. This study aims to analyze consumer purchasing patterns using the Apriori algorithm and to examine the influence of the marketing mix (product, price, place, and promotion) on purchasing decisions that shape these patterns. This research employs a quantitative approach by integrating data mining and statistical analysis. Transaction data are processed using the Apriori algorithm through RapidMiner to generate association rules and identify frequent itemsets. In addition, questionnaire data are analyzed using multiple linear regression to evaluate the effect of marketing mix variables on purchasing decisions. The results show that product, price, place, and promotion simultaneously have a significant effect on purchasing decisions. Partially, product (t = 2.622; p = 0.011), price (t = 4.738; p = 0.000), and place/distribution (t = 2.239; p = 0.029) have a significant positive effect, while promotion does not have a significant effect (t = 1.486; p = 0.143). The Apriori analysis reveals dominant purchasing patterns that can be translated into practical marketing strategies, such as product bundling and layout optimization. This study contributes by integrating association rule mining with marketing mix analysis to provide both predictive patterns and explanatory insights. However, the findings should be interpreted with caution due to data limitations, including a relatively small sample size (n = 148) and a short observation period of three months during peak season, which may limit generalizability. Despite these constraints, the results offer practical implications for optimizing marketing strategies and contribute theoretically to interdisciplinary research in data mining and consumer behavior.

Organizational Culture as a Driver of Technology Innovation Management: A Qualitative Review Muhammad Rizki; Muhammad Luthfi Hamzah
International Journal of Information System and Innovation Management (IJISIM) Vol. 3 No. 1 (2025): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v3i1.2051

Organizational culture has increasingly been recognized as a critical factor in the successful management of technology-driven innovation, particularly in the context of rapid digital transformation. Despite extensive research on innovation and technology adoption, existing studies often address organizational culture, innovation, and digital transformation in a fragmented manner. This study aims to examine the role of organizational culture in technology innovation management through a qualitative literature review. The review analyzes recent and reputable international studies to identify key cultural mechanisms that influence innovation processes and outcomes. Using a qualitative content analysis approach, the selected literature was systematically examined to identify recurring themes related to organizational culture, leadership, digital transformation, and innovation performance. The findings reveal that organizational culture plays a central role in technology innovation management by shaping employee behavior, leadership effectiveness, digital capabilities, and strategic alignment. Innovation is found to frequently mediate the relationship between organizational culture and organizational performance, while digital transformation both depends on and reshapes organizational culture, indicating a reciprocal relationship. Furthermore, cultural resistance, lack of digital mindset, and misalignment of values emerge as major challenges in technology-driven innovation initiatives. This study contributes to the innovation management literature by providing an integrative synthesis that positions organizational culture as a strategic and dynamic capability in technology innovation management. The findings offer theoretical insights and practical implications for organizations seeking to align cultural transformation with technological innovation to achieve sustainable competitive advantage.

Corporate Governance Mechanisms and Financial Performance: The Moderating Role of Firm Size in Manufacturing Firms Listed on the Indonesia Stock Exchange Septia Aldina Putri; Astri Ayu Purwati; Muhammad Rizki
Research in Accounting Journal (RAJ) Vol. 6 No. 1 (2025): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/raj.v6i1.10455

This study investigates the relationship between corporate governance mechanisms, firm size, and financial performance of manufacturing firms listed on the Indonesia Stock Exchange. Drawing upon agency theory and resource-based perspectives, this research examines how board size, the proportion of independent commissioners, and audit committee size influence financial performance, while also considering firm size as a key organizational characteristic. This study employs a quantitative explanatory design using secondary data obtained from annual reports of manufacturing companies over the 2019–2023 period. Panel data regression analysis is applied to test the proposed hypotheses. The findings indicate that corporate governance mechanisms significantly affect financial performance. Specifically, the proportion of independent commissioners and audit committee size show a positive and significant relationship with return on assets (ROA), suggesting that stronger monitoring mechanisms enhance financial outcomes. Firm size also demonstrates a significant positive effect on financial performance, implying that larger firms benefit from economies of scale and better access to resources. These results confirm the governance–performance nexus in an emerging market context. This study contributes to the corporate governance literature by providing recent empirical evidence from Indonesia and highlighting the importance of governance structure and firm characteristics in improving financial performance. The findings offer practical implications for regulators, investors, and corporate managers in strengthening governance practices to achieve sustainable financial performance.

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