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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Information System and Innovation Management
Muhammad Rizki
National Taiwan University of Science and Technology
Decision Sciences, Operations Research & Management

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Unveiling Shopee's E-Commerce Success: How eWOM, Promotions, Product Variety, and Security Shape Gen Z and Millennials' Purchase Decisions Jimmy Jimmy; Muhammad Luthfi Hamzah; Muhammad Rizki
International Journal of Information System and Innovation Management (IJISIM) Vol. 2 No. 2 (2024): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v2i2.1018

Abstract

This study aims to analyze the effect of Electronic Word of Mouth (eWOM), Promotion Strategy, Product Diversity, and Transaction Security on Purchasing Decisions. The population of this study consists of Generation Z and Millennials residing in Pekanbaru who have used or currently use the Shopee application. A sample of 100 respondents was selected using the accidental sampling method. The data analysis technique employed is Multiple Linear Regression Analysis, conducted using the SPSS V21 software. The results of the study indicate that Electronic Word of Mouth (eWOM), Promotion Strategy, and Product Diversity variables have a significant positive effect on Purchasing Decisions. In contrast, the Transaction Security variable has a positive but insignificant effect on Purchasing Decisions.
Organizational Culture as a Driver of Technology Innovation Management: A Qualitative Review Muhammad Rizki; Muhammad Luthfi Hamzah
International Journal of Information System and Innovation Management (IJISIM) Vol. 3 No. 1 (2025): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v3i1.2051

Abstract

Organizational culture has increasingly been recognized as a critical factor in the successful management of technology-driven innovation, particularly in the context of rapid digital transformation. Despite extensive research on innovation and technology adoption, existing studies often address organizational culture, innovation, and digital transformation in a fragmented manner. This study aims to examine the role of organizational culture in technology innovation management through a qualitative literature review. The review analyzes recent and reputable international studies to identify key cultural mechanisms that influence innovation processes and outcomes. Using a qualitative content analysis approach, the selected literature was systematically examined to identify recurring themes related to organizational culture, leadership, digital transformation, and innovation performance. The findings reveal that organizational culture plays a central role in technology innovation management by shaping employee behavior, leadership effectiveness, digital capabilities, and strategic alignment. Innovation is found to frequently mediate the relationship between organizational culture and organizational performance, while digital transformation both depends on and reshapes organizational culture, indicating a reciprocal relationship. Furthermore, cultural resistance, lack of digital mindset, and misalignment of values emerge as major challenges in technology-driven innovation initiatives. This study contributes to the innovation management literature by providing an integrative synthesis that positions organizational culture as a strategic and dynamic capability in technology innovation management. The findings offer theoretical insights and practical implications for organizations seeking to align cultural transformation with technological innovation to achieve sustainable competitive advantage.
Co-Authors Jimmy Jimmy Muhammad Luthfi Hamzah