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This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR)
Oscarius Yudhi Ari Wijaya
Akdemi Sekretari dan Manajemen Indonesia (ASMI) Surabaya
Economics, Econometrics & Finance Social Sciences

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Sugar Cane Mold Marketing Partnership By Sugar Cane Farmers In Mojokerto Regency Oscarius Yudhi Ari Wijaya; Diah Rani Nartasari; Sulistiyani Sulistiyani
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 3 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6384

Abstract

This study analyzes the sugarcane agribusiness partnership between the Gempolkrep Sugar Factory and sugarcane farmers, focusing on the partnership’s contribution to income, profits, and challenges faced. In a competitive business environment, marketing management plays a key role, with strategies like attractive packaging helping to draw customers. The research, conducted through in-depth interviews with 30 farmers using simple random sampling, applied qualitative and quantitative analysis. The partnership offers market guarantees, capital support, profit-sharing, and training while encouraging cooperation and limiting chemical use. Entrepreneurial groups also receive training in marketing, packaging, online presence, and accounting to boost production and expand market reach. Expected outcomes include the availability of larger storage tanks for molasses and sugarcane through government subsidies, increased income from higher sales, and enhanced business visibility and efficiency through blogs and online platforms.
Co-Authors Diah Rani Nartasari sulistiyani sulistiyani