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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Mitra Mahajana: Jurnal Pengabdian Masyarakat
Miguna Astuti
Management Study Program, Universitas Pembangunan Nasional Veteran Jakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Public Health Social Sciences

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Segmentation and Targeting Strategy Socialization at ‘Tempe SS’ as Business Unit of Sirajussa’adah Islamic Boarding School in Limo, Depok, West Java Miguna Astuti; Heni Nastiti; Jenji G. Argo; Rosali Sembiring
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i4.5247

Abstract

Businesses must be able to carry out marketing activities effectively. Some marketing activities that must be implemented effectively are segmentation, targeting, and positioning strategies. Tempe SS  stands for Tempe Santri Sirajussa’adah, one of the Business Unit’s brands at the Sirajussa'adah Islamic Boarding School. It is considered one of the micro-scale businesses in the Limo Depok area. Even though they have carried out the production process for product distribution and marketing activities, it is still not financially independent and relies on donations. The priority problem based on the discussions is the lack of knowledge and skills in marketing segmentation and targeting strategies. Socialization regarding digital knowledge and segmentation and targeting strategies were conducted in two steps. The first was related to digital marketing material, and it continued with socialization on segmentation and targeting strategy. The analysis results of the segmentation and targeting strategy socialization activities were recorded as increasing partners' understanding of digital marketing by 61.68% and increasing partners' knowledge of segmentation and targeting strategy by 72.68%. In other words, this community service was able to have an impact on the increasing understanding of Partners beyond the initial target expected. This result is expected to help the management of the Tempe SS business unit increase its business income and scale from 'micro' status to 'small' business.
THE UTILIZATION OF DIGITAL MARKETING STRATEGIES TO IMPROVE TILAPIA MARKETING AT MERUYUNG FISH FARM Fitri Wahyuni; Irsyada Ahmad Althaf Farih; Riki Hendra Purba; James Julian; Miguna Astuti; Fathin Muhammad Mahdhudhu; Elvi Armadani
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Volume 7 Nomor 2 Tahun 2026
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v7i2.8465

Abstract

The main challenges faced by freshwater fish farming MSMEs, such as Meruyung Fish Farm in Depok, are the efficiency of the aeration system and conventional marketing management. This results in low productivity, high operational costs, and minimal market competitiveness. To overcome these problems, the community service team implemented two strategic solutions: technology and innovation, as well as improvements in marketing management. The technological approach focused on the design and application of Superchargers as an energy-efficient aeration system. This technology can effectively increase dissolved oxygen levels, which positively impacts fish growth, feed efficiency, and survival rates. Previous research shows that one Supercharger unit can aerate up to 10 pounds, significantly reducing energy consumption compared to conventional methods. On the other hand, marketing management improvements were carried out through business incubation and digital marketing. These activities include training in processed product diversification, promotional content creation, social media and e-commerce management. Thus, this program not only improves productivity from a technical perspective but also strengthens the business capacity of partners to be more competitive and sustainable in the market. The expected outcome is a 20% increase in the production capacity and sales turnover of partners.
Co-Authors Elvi Armadani Fathin Muhammad Mahdhudhu Fitri Wahyuni Heni Nastiti Irsyada Ahmad Althaf Farih James Julian Jenji G. Argo Riki Hendra Purba Rosali, Rosali