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All Journal Indonesian Journal of Humanities and Social Sciences
Uyun Wafa
Universitas Telkom Bandung
Religion Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Strategi Komunikasi Tenaga Kesehatan melalui Program Promosi Kesehatan Rita Destiwati; Uyun Wafa
Indonesian Journal of Humanities and Social Sciences Vol. 5 No. 2 (2024): Indonesian Journal of Humanities and Social Sciences, June, 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i2.5627

Abstract

This study discusses the communication role of health workers in health promotion programs at Puskesmas Gegesik, Cirebon. Health workers have dual roles as nurses and health promoters, which are sometimes less effective in achieving program targets. Awareness of the need for specialized public health experts for targeted health promotion programs is the focus of this study. This qualitative research used interviews, observation, and documentation to determine health workers' communication strategies. The results showed that health workers at Puskesmas Gegesik have implemented effective communication strategies, such as recognizing targets, choosing media, determining message objectives, and understanding their role as communicators. This significantly improves public health efforts and achieves health promotion program targets.
Co-Authors Rita Destiwati