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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal EKOBIS (Kajian Ekonomi dan Bisnis)
Laili Dimyati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Citra Merek (Brand Image) Dan Gaya Hidup Terhadap Keputusan Pembelian Smartphone Merek I-phone Dalam Perspektif Islam Zulaiha; Nurlela; Laili Dimyati; Febriansyah
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 7 No. 2 (2024): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 7 No 2 (Juni 2024)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This research aims to find out how brand image influences the decision to purchase an I-Phone brand smartphone from an Islamic perspective, a case study of management study program students at ITBis Lembah Dempo. The data analysis used is quantitative analysis, namely data analysis that can be described using numbers. This research focuses on Brand Image (X1), Lifestyle (X2), and Purchase Decisions (Y). Based on simultaneous testing or F test, the Sig value has a significant effect on Purchase Decision (Y) which is 0,000 < 0,05 and the result of F-obtained was 18,19 and F- table was 3,10. It can be concluded that H3 is accepted. It means there is a significant effect between Brand Image (X1), Lifestyle (X2) on the Purchasing Decisions (Y) simultaneously.
Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Secara Online Di Aplikasi Lazada Laili Dimyati; Venny Mellandhia Shandy; Gita Cahayani
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 8 No. 1 (2024): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 8 No 1 (Desember 2024)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This study aims to determine the influence of trust and convenience on online purchasing decisions in the Lazada application. The research method used is an associative research type. Primary data was obtained from questionnaires distributed to 51 respondents who shopped on the Lazada application or who had the Lazada application. The indicators used were obtained from research, namely the dimensions of Trust (X1), Ease (X2) and Purchase Decision (Y). From the results of multiple linear regression analysis obtained from the variable Trust (X1) of 0.555 and Ease (X2) of 0.408. This shows that all variables X (Trust and Convenience) havea unidirectional influence on variable Y (Purchasing Decisions). From the results of the hypothesis test, namely the influence of the variables Trust (X1) and Convenience (X2) on Purchase Decisions (Y), the value is sig = 0.000, because the sig value = 0.000 <0.05 means that there is an influence of trust and convenience on online purchasing decisions in the Lazada application. Based on this statement means that Ha can be accepted.
Pengaruh Karakteristik Wirausahawan Dan Motivasi Terhadap Minat Berwirausaha Mahasiswa Institut Teknologi Dan Bisnis (ITBis) Lembah Dempo Zulaiha; Mastriati Hini Hermala Dewi; Herma Diana; Laili Dimyati
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v2i2.200

Abstract

Penelitian ini bertujuan untuk mengetahui: Pengaruh karakteristik wirausaha dan motivasi terhadap minat berwirausaha Institut Teknologi dan Bisnis Lembah Dempo. Penelitian ini merupakan penelitian asossiatif dengan pendekatan kuantitatif. subyek penelitian ini adalah 50 mahasiswa ITBis Lembah Dempo. metode pengumpulan data menggunakan angket kuesioner. uji validitas instrumen menggunakan korelasi product moment dan uji reliabilitas menggunakan alpha cronbach’s. uji prasyarat analisis terdiri uji multikolinieritas dan heteroskedastisitas, uji hipotesis terdiri atas uji regresi sederhana dan uji regresi ganda. Hasil penelitian ini menunjukkan bahwa: Terdapat pengaruh signifikan karakteristik wirausaha dan motivasi terhadap minat berwirausaha mahasiswa ITBis Lembah Dempo sebesar 96,1% dengan ry(1,2)=0,980, r2y(1,2)=0,961 dan nilai signifikansi sebesar 0,00< 0,05.
Co-Authors Febriansyah Gita Cahayani Herma Diana Mastriati Hini Hermala Dewi Nurlela Venny Mellandhia Shandy Zulaiha