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All Journal Jurnal Manajemen dan Kewirausahaan
Wa Ode Nur Asysyifaa
Jurusan Manajemen Universitas Halu Oleo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN Wa Ode Nur Asysyifaa; Juharsah; Isalman; Asrip Putera; Triwulandari Nehru Putri; Windayani
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.6

Abstract

This study aims to determine how the application of digital marketing in increasing sales. This study uses a qualitative research type. The informants in this study are shop owners and employees as key informants and one customer as a supporting informant. This research method uses three data collection techniques, namely, interviews, observations, and literature studies. The study was conducted at the Kendari Arshop store. The results of the study show that the Kendari Arshop store is very consistent in using digital marketing. So that it facilitates interactivity, informativeness, personalization, and trends. These conveniences continue to the accuracy of selling price determination, increasing cost efficiency, demand and sales.
Co-Authors Asrip Putera Isalman, Isalman Juharsah, Juharsah Triwulandari Nehru Putri Windayani Windayani