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All Journal Jurnal Manajemen dan Kewirausahaan JPMB : Jurnal Pengabdian Masyarakat Berkelanjutan
Windayani Windayani
Jurusan Manajemen Universitas Halu Oleo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Social Sciences

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ANALISIS PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN Wa Ode Nur Asysyifaa; Juharsah; Isalman; Asrip Putera; Triwulandari Nehru Putri; Windayani
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.6

Abstract

This study aims to determine how the application of digital marketing in increasing sales. This study uses a qualitative research type. The informants in this study are shop owners and employees as key informants and one customer as a supporting informant. This research method uses three data collection techniques, namely, interviews, observations, and literature studies. The study was conducted at the Kendari Arshop store. The results of the study show that the Kendari Arshop store is very consistent in using digital marketing. So that it facilitates interactivity, informativeness, personalization, and trends. These conveniences continue to the accuracy of selling price determination, increasing cost efficiency, demand and sales.
PENGUATAN MANAJEMEN BISNIS UMKM BERBASIS DIGITAL UNTUK MENINGKATKAN DAYA SAING PRODUK LOKAL BAGI PELAKU USAHA UMKM DI KECAMATAN LANDONO Windayani Windayani; Triwulandari Nehru Putri; Sri Wiyati Mahrani; Ghalib Suprianto
Jurnal Pengabdian Masyarakat Berkelanjutan Vol. 1 No. 3 (2025): Jurnal Pengabdian Masyarakat Berkelanjutan (JPMB), Oktober 2025
Publisher : Yayasan Nusa Cendekia Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64020/jpmb.v1i3.16

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in enhancing regional economic development. However, MSME actors in Landono District still face various challenges, particularly limited understanding of business management and the utilization of digital technology in product marketing. This Community Service program aimed to strengthen the capacity of MSME actors through digital-based business management training to improve the competitiveness of local products. The implementation methods included socialization, training, mentoring, and evaluation. The materials provided covered business management, simple financial record-keeping, digital marketing strategies, and the use of social media and marketplaces. The results of the activity indicated an improvement in participants’ knowledge and skills in managing their businesses and marketing products digitally. MSME actors began to implement simple financial records and utilize digital platforms for product promotion. This program had a positive impact on increasing entrepreneurs’ self-confidence and opening opportunities for market expansion. Therefore, strengthening digital-based business management has proven to be an effective strategy for enhancing the competitiveness of local MSME products in Landono District.
PEMBERDAYAAN UMKM MELALUI IMPLEMENTASI MANAJEMEN USAHA DAN PEMASARAN BERBASIS MEDIA SOSIAL BAGI PELAKU USAHA UMKM DI KECAMATAN ABELI Windayani Windayani; Sri Wiyati Mahrani; Triwulandari Nehru Putri; Ghalib Suprianto; Muhammad Sabrian Oehoedoe
Jurnal Pengabdian Masyarakat Berkelanjutan Vol. 1 No. 3 (2025): Jurnal Pengabdian Masyarakat Berkelanjutan (JPMB), Oktober 2025
Publisher : Yayasan Nusa Cendekia Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64020/jpmb.v1i3.17

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in strengthening the local economy. However, MSME actors in Abeli District still face various challenges, particularly in business management and the utilization of social media as a marketing tool. This Community Service activity aimed to empower MSME actors through the implementation of business management and social media–based marketing to enhance product competitiveness. The program involved 25 MSME participants and was conducted using socialization, training, mentoring, and evaluation methods. The training materials covered business management, simple financial record-keeping, digital marketing strategies, and product branding enhancement. The results of the program indicated an improvement in participants’ understanding of business management and the use of social media as a promotional medium. Participants began to apply simple financial recording practices, create business social media accounts, and develop promotional product content. This program had a positive impact on strengthening MSME capacity and opening opportunities for market expansion. Therefore, empowering MSMEs through business management and social media–based marketing has proven effective in improving business performance and enhancing the competitiveness of local products in Abeli District.
Co-Authors Asrip Putera Ghalib Suprianto Isalman, Isalman Juharsah, Juharsah Muhammad Sabrian Oehoedoe Sri Wiyati Mahrani Triwulandari Nehru Putri Triwulandari Nehru Putri Wa Ode Nur Asysyifaa