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All Journal Ibrah: Jurnal Pengabdian kepada Masyarakat Malik Al-Shalih: Jurnal Pengabdian Masyarakat
Uswatun Hasanah
Institut Agama Islam Negeri Lhokseumawe
Religion Humanities Education Languange, Linguistic, Communication & Media

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Optimalisasi Sumber Daya Alam Lokal melalui Inovasi Keripik Batang Pisang untuk Penguatan UMKM Perempuan di Desa Matang Baloy Muktar Isnan Hasibuan; Usammah Usammah; Khayranil Ula; Nadia Saputri; Mauliza Mauliza; Uswatun Hasanah; Muhammad Masardi Wardhana; Wilda Ismaira; Nurtasyha Nurtasyha; Muzizah Fitri; Supratman Supratman; Siti Ramna; Dedek Vasliana; Putri Nabila
Ibrah : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2025): Ibrah: Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/ibrah.v4i2.5914

Abstract

Limited economic diversification in rural communities often results not from the absence of natural resources, but from insufficient community capacity to transform local potential into products with economic value. This community service program aims to optimize the natural resources of Matang Baloy Village through the development of micro, small, and medium enterprises (MSMEs) based on banana stem chip innovation as an effort to empower rural women. The program employed a Participatory Action Research (PAR) approach, actively involving the community—particularly groups of housewives—throughout the stages of problem identification, program planning, action implementation, and activity evaluation. Data were collected through participatory observation, focus group discussions, and continuous mentoring during the training and production processes. The results indicate an improvement in community knowledge and skills in processing banana stems into marketable food products, along with the growing readiness of women’s groups to develop home-based enterprises. Beyond generating product innovation, the program also encouraged positive changes in community attitudes toward the utilization of local natural resources that had previously been underused. The PAR approach played a crucial role in bridging the gap between natural resource potential and community capacity, while strengthening women’s roles as key economic actors at the village level. The conceptual model of PAR–natural resources–MSMEs–women’s empowerment developed in this program demonstrates that innovation based on local potential can serve as a sustainable empowerment instrument when supported by participatory processes.
Utilization Of E-Commerce To Increase Sales At Galeri Kopi Indonesia,Takengon Lia Safrina; Hartanti Dewi Dewi; Uswatun Hasanah; Badriah; Zulfikar
Malik Al-Shalih : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Malik Al-Shalih: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam - IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/malikal-shalih.v4i1.6043

Abstract

The development of technology, communication and computers encourages the growth of the community's economy that develops businesses online. The development of communication devices that make everyone who has a smartphone connected to the internet media makes it easier for prospective buyers to find the desired goods through their communication devices. So this online business is a very promising opportunity to be developed. The implementation of community service aims to apply e-commerce to the sale of coffee products. In the application of e-commerce to coffee products, it is necessary to provide insight to business actors to maintain product quality because it is related to buyer trust, providing complete and fast information, openness to E-Commerce information for Optimizing Product Marketing in the Digital Era for coffee shops Coffee Gallery in Takengon.
Co-Authors Badriah Dedek Vasliana Hartanti Dewi Dewi Khayranil Ula Lia Safrina Mauliza Mauliza Muhammad Masardi Wardhana Muktar Isnan Hasibuan Muzizah Fitri Nadia Saputri Nurtasyha Nurtasyha Putri Nabila Siti Ramna Supratman Supratman Usammah, Usammah Wilda Ismaira Zulfikar