Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Teknimedia: Teknologi Informasi dan Multimedia Sinergi: Jurnal Pengabdian Kepada Masyarakat
Nurul Chafid
Universitas Bina Bangsa
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
COMPARISON OF THE EFFECTIVENESS OF WHATSAPP GROUPS AND WEBSITES AS INFORMATION MEDIA FOR TAM-BASED PPDB Nurul Chafid; Abdul Halim; Mochammad Darip
TEKNIMEDIA: Teknologi Informasi dan Multimedia Vol. 7 No. 1 (2026): June 2026
Publisher : Badan Penelitian dan Pengabdian Masyarakat (BP2M) STMIK Syaikh Zainuddin NW Anjani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46764/teknimedia.v7i1.382

Abstract

The development of digital technology has encouraged schools to utilize various platforms to deliver information, particularly in the new student admission process, commonly referred to as PPDB. MIN 7 Tangerang uses WhatsApp Groups and the school website as the primary media for disseminating PPDB information; however, the effectiveness of these two media has not been determined. This study aims to compare the effectiveness of WhatsApp Groups and the website as media for PPDB information using the Technology Acceptance Model (TAM) approach. The study employed a quantitative method supported by qualitative data. Data were collected from 136 parents of admitted students who passed the PPDB selection for the 2024/2025 academic year, all of whom had accessed and used both media. The research instrument consisted of a Likert-scale questionnaire based on TAM constructs along with additional variables. Cronbach’s Alpha was used to test the reliability of the instrument, while validity testing was conducted using Exploratory Factor Analysis (EFA). Furthermore, a paired sample t-test was applied to compare two related conditions, and regression analysis was employed to examine the effect of Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) on technology acceptance. The results indicate that WhatsApp Groups are superior in terms of ease of use, whereas the website demonstrates superiority in terms of usefulness, trust, and user satisfaction. The regression analysis confirms that both PEOU and PU significantly influence technology acceptance, with PU exerting a more effect. In conclusion, WhatsApp Groups and the website play complementary roles in delivering PPDB information.
PELATIHAN DIGITAL MARKETING BAGI GURU TAUD EL-HIMMAH UNTUK PENGUATAN BRANDING SEKOLAH Istiqomah Sumadikarta; Nurul Chafid
JURNAL SINERGI Vol. 7 No. 2 (2025): SINERGI
Publisher : FT-USNI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59134/sinergi.v7i2.751

Abstract

Program Pengabdian Masyarakat (PKM) ini bertujuan untuk meningkatkan kapasitas guru di TAUD El-Himmah dalam memanfaatkan konsep pemasaran digital untuk pengelolaan konten media sosial yang organik dan terstruktur. Metode yang digunakan adalah sesi pelatihan selama 3 jam tanpa segmen praktik, yang mencakup materi tentang persona audiens, strategi konten berbasis funnel marketing, persiapan kalender konten, dan SOP media sosial. Evaluasi dilakukan melalui pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan pemahaman peserta tentang strategi pemasaran digital berbasis konten organik, serta kesadaran akan pentingnya membangun citra sekolah melalui media sosial. Disimpulkan bahwa pelatihan ini berhasil meningkatkan literasi digital guru, meskipun pendampingan dan sesi praktik berkelanjutan diperlukan dalam kegiatan selanjutnya.
Co-Authors Abdul Halim Istiqomah Sumadikarta Mochammad Darip