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All Journal Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Rahmah Aliyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Pengaruh Review Vlogger Terhadap Keputusan Pembelian Konsumen Pada Produk Kecantikan Rahmah Aliyah; Fikri Mahesa Purba; Dini Lestari
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.3953

Abstract

This study aims to identify reviews, such as credibility, content quality, or vlogger personal experience, which have an impact on purchasing decisions and evaluate the level of consumer confidence in the information conveyed by vloggers regarding beauty products. there is a positive influence of Variable X (Vlogger Review) on Variable Y (Purchase Decision). This research method uses quantitative methods, the data in this study were obtained through the distribution of questionnaires distributed to respondents. Data analysis was carried out using the simple regression method. Based on research conducted on students of the Islamic Economics Department of UINSU by giving a questionnaire regarding the effect of Vlogger Reviews on purchasing decisions, the authors draw the conclusion that vlogger reviews have an effect on consumer purchasing decisions of students of the UINSU Islamic Economics Department. This is evidenced by the results of the t test which shows the sig value, for the effect of variable X on Y of 0.000 <0.05 and the value of t count 14.947> t table 1.984. Which means Ha is accepted and Ho is rejected. Thus, it can be concluded that there is a significant influence between variable X (Review Vlogger) and variable Y (Purchase Decision).
Perlindungan Hukum terhadap Pekerja Rumah Tangga di Indonesia: Studi Literatur Implementasi UU No. 13 Tahun 2003 & Konvensi ILO No. 189 Nikmah Dalimunthe; Rahmah Aliyah
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 3 (2025): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v4i3.5796

Abstract

This research aims to examine the gap in legal protection for domestic workers in Indonesia through an analysis of Law No. 13 of 2003 on Manpower and ILO Convention No. 189 on Decent Work for Domestic Workers. Until now, domestic workers have not been explicitly recognized in national regulations, so their basic rights such as living wages, social security, and humane working hours are often neglected. This condition is exacerbated by the absence of written work contracts, the dominance of informal recruitment, and the view of the community that does not consider domestic workers as formal workers. This article concludes that the ratification of ILO Convention 189 and the passing of the Domestic Workers Protection Bill are strategic steps to strengthen legal protection for domestic workers in Indonesia, which also needs to be supported by labor inspection and comprehensive legal education.
Co-Authors Dini Lestari Fikri Mahesa Purba Nikmah Dalimunthe