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All Journal Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Ilham Akbar Arifin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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Strategi Digital Marketing untuk Pemasaran Produk UMKM Madu Wana Apis Desa Wonotirto Achamad Zaenal Abidin; Alviana Maqsurotullaeli; Rizka Ekawati; Njaib Ubaibur Rohman; Astutining Dyah Wulandari; Adila Pinasti; Ahmad Fikri Reswara Maulana Cholil; Alfi Ningamatuzzulfa; Aldin Waly Raihan; Alfina Isnawati; Ilham Akbar Arifin; Rikza Rifqi Alfiyan; Kuspriyadi Kuspriyadi; Sri Hartiyah
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 1 (2025): Februari : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i1.1155

Abstract

In the rapidly evolving digital era, digital marketing strategies are crucial for the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). This study focuses on the implementation of digital marketing strategies for promoting MSME honey products from Wana Apis in Wonotirto Village, Temanggung Regency. The research employs a qualitative descriptive method through observation, interviews, and document analysis. The findings indicate that utilizing social media, websites, SEO optimization, email marketing, and collaborations with influencers significantly enhance product visibility and sales. Additionally, mentoring MSME actors in product branding, such as logo design and packaging renewal, strengthens product identity in the digital marketplace. By adopting the right strategies, MSME Wana Apis Honey has the potential to compete in an increasingly competitive market and achieve sustainable business growth.
Co-Authors Achamad Zaenal Abidin Adila Pinasti Ahmad Fikri Reswara Maulana Cholil Aldin Waly Raihan Alfi Ningamatuzzulfa Alfina Isnawati Alviana Maqsurotullaeli Astutining Dyah Wulandari Kuspriyadi Kuspriyadi Njaib Ubaibur Rohman Rikza Rifqi Alfiyan Rizka Ekawati Sri Hartiyah